Enters into a JV with Nagarjuna Ayurvedic Treatment Services, Kochi
Travel Org has entered into a Joint Venture (JV) with Nagarjuna Ayurvedic Treatment Services (NATS) in Kochi to tap the wellness segment, especially those seeking Ayurveda treatments in India, US, UK and Dubai. Travel org has announced that it will soon launch Crest Ayurveda, a new division of its medical services to cater to the Wellness Tourism segment. Crest Ayurveda will offer services and treatments at five and four-star hotels and resorts. In India the division will focus on Delhi, Mumbai, Chennai and other major cities.
Commenting on the Joint Venture, Venkatesh K, CEO, and Travel Org offered, “Through this JV, we will handle the marketing of Crest Ayurveda and infrastructure aspect, while NATS will provide for the medical treatment services. We have been convinced that Nagarjuna Ayurveda serves to propagate and popularize Ayurveda with keen focus on authentic Ayurveda treatments thereby incorporating modern research and technology to answer current health problems with world class standards.”
Travel Org’s subsidiary – The Signature Crest, a leading chain of fully furnished serviced apartments is also expanding internationally. According to Venkatesh, a six-room villa started operations recently in London and plans are afoot to set-up luxurious service apartments in Singapore, Dubai, Colombo and Kandy. The properties will target the corporate segment offering them all services with an Indian touch.
