Archive for the ‘Business News’ category

Now get health insurance even under Ayurveda

July 28th, 2011

If until a while ago health insurance policies would cover only allopathy treatment, now its good news for those who opt for alternate medicines and want policies to cover them for their expenses. Under limited conditions, some companies have started providing insurance cover for those seeking ayurvedic  treatments too. However according to New India India Assurance only to the extent of 25 per cent will be covered under ayurvedic, unani or homeopathy provided they avail the treatment at a government hospital.

Likewise even Star Health covers non allopathic treatments except naturopathy under its Unique Health Insurance policy. Again under Cholamandalam MS General Insurance the company has decided to design a product to cover treatments under Ayurvedic hospitalization as it is the most popular of the alternate treatments.

It is important to note that no one cover is large enough to completely cover alternative treatments. One has to buy a standard health insurance from select insurance companies and others that offer coverage for Nonallopathic treatments.

Yet to be on the safer side before going for an alternative and make a claim, do check if treatment is indicated in the document of insurance


New research indicates ayurvedic drugs to have a two-yr expiry

June 27th, 2011

A research conducted for the stability of ayurvedic preparations involving medicated ‘ghee’ (grhita) and oil (taila), conducted at the department of Rasa Shastra, BHU, has fixed the shelf-life of such preparations as a maximum of two years.

Consumers need to note that only ‘asavarishta’ (herbal liquid preparation) and ‘bhasma’ (metallic-herbo formulations) have no expiry date and can be used even after two years of manufacturing.

This comes in the light of a number of ayurvedic preparations involving medicated ghee and oil, including Mahanarayana Taila with analgesic properties are used in Panchakarma procedure and most of them have a shelf-life of 18 to 24 months. According to the Pharmacovigilance Centre for North Region, the rule 161 (B) of Drugs and Cosmetics Act, 1945 has made it mandatory to print the manufacture and expiry date of all ayurvedic, siddha and unani ( ASU) drugs from April 1, 2010 onwards.

Dabur India launches online shopping portal

February 9th, 2011
With the boom in internet shopping, well known brands are making this option available for their loyal customers and for others who may not have access to the products near their place. Dabur India Ltd has launched its online shopping portal for its range of beauty products. Dabur is India’s firstFMCG company to lauch a dedicated online portal for its products. The portal will be the online gateway for consumers to know, understand, buy and gift the exclusive Dabur Uveda range of skincare products.

Announcing the launch, Mr. Sanjay Singal, Head of Marketing – Skin Care, Dabur India Ltd. said, “Within a year of its introduction, Dabur Uveda has carved a niche for itself in the Indian skincare market with its expertise in Aurvedic skin care. Dabur Uveda Range of products is a unique combination of Ayurveda & science that offers products in a modern format for modern women. This interactive website aims at providing consumers detailed information about the Dabur Uveda range of products which work from within on various skin issues & prevent their reoccurrence.”

The consumers can purchase any of the Dabur Uveda range of products online and make payments using their debit or credit cards or even through net banking. Payment on delivery option is also available. Online gift vouchers is another option on the portal which allows people to gift their range of products to near and dear ones. The portal also helps the user locate the exclusive stores where Dabur Uveda range of products is sold by experienced beauty advisors. In addition there is an expert speak section where eminent professional expert Ms Bharti Taneja shares her insight on skincare. The portal also conveys to the consumer the proven results of efficacy of the products and details on igredients.

“This is the first online shopping portal from Dabur or by any Indian FMCG company. We intend to give our consumers an all-new experience of shopping that’s convenient and faster. Now, a lady sitting at her home anywhere in the country can know about Dabur Uveda range of products and purchase them any time without paying anything extra for the shipment. There is also an option of gifting your loved ones any of the Dabur Uveda range of products at the click of a mouse,” added Mr. Singal. The brand has also become active in Facebook and Twitter and the online sales portal is integrated with these, providing consumers a complete digital experience of knowing and buying Dabur Uveda range of products.

Dhathri Ayurveda receives Ayush certification

September 25th, 2010

Dhathri Ayurveda Private Limited has become the first company in the country in the ayurveda sector to receive the Ayush Standard Mark Certification.

This certification is issued by the Ayush department of the union Ministry of Health and Family Welfare for product quality, efficacy, authenticity and toxicity.

The Kerala-based company has received the certification for three of its products in the Fast Moving Consumer Goods (FMCG) category which includes Dhathri Real Slim oil, Chemparathi Thali and Dheedhi Shampoo.

‘This reiterates our commitment in assuring extremely good quality for our end products, which we assure through stringent quality checks”,  Sajikumar, Managing Director, Dhathri Ayurveda, told reporters here.

Himachal farmers to be trained to grow medicinal herbs.

July 29th, 2010
Health and Ayurveda Minister, Dr. Rajiv Bindal,  said that Rs. 2 crore would be spent for imparting training in production of medicinal & herbal plants to the farmers of Himachal Pradesh. He said that the various herbal plants which could not be sold earlier due to ban and now these had been brought under market scheme so that farmers could benefit by producing them.
Presiding over the review meeting of Ayurveda Department, Dr. Bindal said that under the able leadership of Prof. Prem Kumar Dhumal, Chief Minister, the State Government was committed to provide better health care services to the people and added that main emphasis was also being laid for popularising ayurvedic system of medicines especially in rural areas of the State.
He said that during the review of working of Ayurveda Department, it was found that 1,03,257 patients were admitted in Ayurveda hospitals during 2008-09 as compared to 1,27,206 in 2009-10 which was 19 percent increase against previous year.
Health Minister said that under Panchkarma system of medicine 7211 patients and under ‘Kashar sutar’ 844 patients were benefitted so far. He said that at present 15 ayurvedic hospitals were providing Panchkarma facilities and nine ayurvedic institutes ‘Kashar Sutar’ System of medicines. He said that, however, in 2008 only six hospitals were providing ‘Panchkarma’ treatment and two ayurvedic institutes ‘Kashar Sutar’ medicines treatment to the people of the State.
Dr. Rajiv Bindal said that Ayurveda Nursing College would start functioning this year and admission in the college would start in September, 2010. He said that similarly admission in Ayurvedic pharmacy college would also start in the month September, 2010. He said that Centre of Excellence in ‘geriatric’ health care and centre of excellence in ‘Dravya Gun’ were being upgraded by spending Rs. 63 lakh on each hospital for construction of buildings, equipments and medicines. He said that construction works of 25 ayurvedic health centres buildings had been completed and added that construction works of remaining 25 buildings would be completed by the end of the year.

Splash 2011

July 24th, 2010
Wayanad Tourism Organisation (WTO), the autonomous body formed by hoteliers, activity partners and Ayurveda service providers of Wayanad in Kerala, plans to tap the domestic leisure tourism market for its monsoon carnival Splash scheduled to be held on July 8-10, 2011.Kerala Tourism has also decided to add Splash 2011 into its calendar of events for the next season. It expects about 300 travel agents and tour operators to attend the event next year and will showcase adventure sports and cultural activities of the state at the carnival.

WTO will participate in road shows and travel marts organised by Kerala Tourism to promote the event. The participating members of WTO in TTF-OTM will also promote the carnival through their individual stalls. WTO will also have stall spaces in the upcoming nine-city Kerala Tourism road show. The organisation will also launch monsoon packages for 2011. Besides engaging in advertising and media publicity initiatives, WTO will also organise two familiarization trips this year. Details of the same are currently being chalked out. Splash recently concluded its second edition which was attended by 150 travel agents and tour operators from across the country. It showcased adventure sports activities like white water rafting, biking, and river- crossing at the carnival this year. In the first edition of the event in 2009, it was presented only to the local community with indoor and outdoor programmes including seminars on agriculture, photography, and cultural performances in the evenings.
While Kerala has been promoting Monsoon Tourism quite aggressively, Wayanad has been the only region in the state to launch such dedicated efforts to create an event around Monsoon Tourism.

Tourists attracted to Monsoon therapy in Kerala

July 23rd, 2010

Traditional Ayurveda therapy, especially done during the Monsoon season, is attracting tourists from across the country and abroad. Most of the dedicated centers in and around Kochi are offering special packages ; combining stay & treatment to lure maximum number of tourists.

The treatment called Panchkarma, takes out the toxins from the body. So the detoxification process is very healthy and gives  more strength. It builds the resistance power and immunity

Small and big spa centers in the state have slashed the rates from 20 percent to 50 percent, to draw maximum customers. The packages may range between Rs.3, 000 to Rs.15, 000 and can include food, accommodation and specialist treatment. Organizers of the centers believe that there is a great potential for the therapy outside the state.

This promotion is to create awareness, outside Kerala as people in Kerala already know about these monsoon treatments. Monsoon therapy is also known as Karkkidaka Chikilsta dealing with internal cleansing of sense organs.

Ayurveda cluster to be built near Pune

June 24th, 2010
An ayurveda industry cluster and common facility centre will be built at Kolawadi near Pune at a cost of Rs 16 crore, with the work expected to commence in 2011.
The city-based Maharashtra Ayurveda Centre Private Limited (MACPL) is building the cluster, which will have world-class raw material standardisation and processing centres, quality control laboratories, research centres, manufacturing centres for entrepreneurship and skill development in the field of ayurveda.
While the total cost of the project is Rs 16 crore, the department of AYUSH — which falls under the ministry of health and family welfare — has granted a subsidy of Rs 10 crore to the project. The remaining amount will be raised by the MACPL.
Speaking to TOI, Sunita Belgamwar, chairman, MACPL, said, “The cluster will come up at Kolawadi near Pune on the Pune-Bangalore highway. The common facility centre will be developed on 54,000 sq ft. It will benefit ayurveda drug manufacturers, traders, medicinal plant farmers, distributors, ayurveda practitioners, researchers and students.”
She said the MACPL consists of around 35 organisations that will be among the primary investors in this project. “We are expecting the project to commence by 2011. The cluster will bring additional employment opportunities in the ayurveda sector in the state.”
Belgamwar said the Union government has sanctioned two ayurveda clusters for the state and the other one will come up in the Konkan area. She said the Centre will also provide subsidy for cultivation of medicinal plants, which farmers will supply as raw material. In fact, the Centre recently gave subsidy to farmers from Vidarbha for cultivating medicinal plants.

CII Kerala and state to set up ayurveda village

June 11th, 2010
The Kerala unit of the Confederation of Indian Industries (CII) in partnership with the health department will set up an ayurveda village in the state’s Kannur district.
“We will be the facilitator. In the village precious herbs and medicinal plants would be cultivated by the locals. We will provide them the saplings and the techniques for cultivation. Once the plants are ready, we will help them to sell their produce for a good price,” said P. Ganesh, Kerala CII chief.
He said there is a huge demand for herbs and medicinal plants from companies manufacturing ayurvedic medicines.
He also said the ayurveda hospital in Kannur would be upgraded.
Earlier in the day, a CII delegation, led by its southern region chairman Kris Gopalakrishnan, called on Chief Minister V.S. Achuthanandan to discuss areas of cooperation.
“We have identified areas where we will work for turning the state into a destination for investment and the thrust areas would include IT, tourism, development of traditional industries besides infrastructure development. A master plan for cities in the state also is being planned,” said Gopalakrishnan.
He also said that for speedy development of the state basic infrastructure is essential.

Ayurveda and Tourism Industry gearing up for the Monsoon

May 28th, 2010
KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season.
Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, ‘Pizhichil, Shirodara, Njavrakizy, Nasayam’ etc all form part of the Rejuvenation package.’Pancha Karma’ therapies are also undertaken as per the demands of the visitors.
The packages range from a day to 14 days costing between Rs 600 to Rs 14,000. The patients are also given ‘Kazhikada Kanji’ (a medicated rice porridge) for body rejuvenation, says Dr D R Sadath of Kerala Ayurveda (KA).
During last monsoon season at least 50 foreign tourists, mainly from US, UK and France undertook treatments at Kerala Ayurveda Ltd (KAL) and there could be a 100 per cent increase this year, says P P Vipin, Regional Manager (Marketing) KA.
Some of them wanted to experience rejuvenation treatment during monsoon, while few others had come for treatment for skin related problems and back aches. After undertaking treatments, most got up to 90 per cent relief, he claimed.
Kerala Tourism Development Corporation (KTDC) has announced its Monsoon package called “see and experience” rains under which three schemes, ranging from five to eight days, have been designed catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady, Kumarakom Waterscapes and Kovalam Samudra.
House-boating in the picturesque Alappuzha backwaters is also part of the package. Besides, boarding and lodging at affordable rates, additional linkages like spa treatement and taxi services are also being provided.
The Taj Group of Hotels is offering a third night free offer on rooms for those staying in their property for two nights, according to Thomas Roulin, Director (Sales) Taj Hotels Kerala.