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	<title>AyurvedNews.com &#187; International News</title>
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	<description>Ayurveda News from around the world - Healthy News for you!</description>
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		<title>Ayurvastra the healing fabric</title>
		<link>http://www.ayurvednews.com/archives/682</link>
		<comments>http://www.ayurvednews.com/archives/682#comments</comments>
		<pubDate>Wed, 28 Jul 2010 08:22:20 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Government News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[Research News]]></category>
		<category><![CDATA[Ayurvastra]]></category>
		<category><![CDATA[ayurveda]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[fabrics]]></category>

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		<description><![CDATA[Kerala is known for rejuvenation therapies. One of the therapies that was unknown outside Kerala involves the use of garments for health solutions.; Now, Ayurvastra. This involves the use of natural fibres and herbal dyes and this eco-friendliness has appealed to the people, especially foreigners. Ayurvastra is based on the principle of touch. By coming in contact [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Kerala is known for rejuvenation therapies. One of the therapies that was unknown outside Kerala involves the use of garments for health solutions.; Now, Ayurvastra. This involves the use of natural fibres and herbal dyes and this eco-friendliness has appealed to the people, especially foreigners.</div>
<div id="_mcePaste">Ayurvastra is based on the principle of touch. By coming in contact with the cloth, the body loses toxins and the metabolism is enhanced. The cloth that has been permeated with special herbs and oils is believed to help cure a wide range of ailments, including diabetes, skin infections, psoriasis, hypertension, asthma, arthritis and rheumatism. It would help restore the balance in the body and strengthen the immune system. The most effective time to wear Ayurvastra is while sleeping or meditating.</div>
<div id="_mcePaste">The cloth is bleached with cow’s urine, which has high medicinal value and the dyeing gum too is herbal and it does not pollute like synthetic dye. The yarn or fabric is dyed in a mixture of dyes, containing 40 to 60 medicinal herbs, depending on the ailment. The herbs used in the dye for arthritis are curry leaves and apocynceae, while it is turmeric, neem and sandalwood for skin diseases. These fabrics embrace the body with a soft and supple touch.</div>
<div id="_mcePaste">it is difficult to get a patent for the technology, as they use many medicines and methods, that has been developed from Charaka’s Kudipraveshika Chikitsa. This ethnic method has been developed by the ancestors of the Kuzhivila family in Kerala. With health concerns spreading, Ayurvastra is carving a niche in the world of textiles. For all its contemporary looks, tradition is moulded with modernity and a variety of material such as skirts, blouses, shirts, pants, socks, home-linen and yoga mats are available.</div>
<div id="_mcePaste">There are garments for healing and wellness. There is a great demand among foreigners for wellness fabric, which includes yoga mats, shawls and stoles, The herbs will not run even after the cloth is washed.</div>
<div id="_mcePaste">The society has outlets in Mumbai, Delhi and Kolkata. The society also exports products to the US, Italy, Germany, UK, Singapore, Taiwan, Malaysia, Jordan and Saudi Arabia.</div>
<div id="_mcePaste">A clinical trial initiated by the Ministry of Health at the Government Ayurveda College in Thiruvananthapuram underlines that Ayurvastra can be effective in curing certain diseases. People suffering from rheumatism, allergies, diabetes, psoriasis and other skin ailments were constantly exposed to herbs for six months through Ayurvastra clothing, bed linens, and mattresses in specially prepared rooms.</div>
<div id="_mcePaste">The response was good, with patients showing remarkable improvement and speedy recovery especially in cases of arthritis and skin ailments, says Dr Vishwanathan, the former dean of the Drug Research Department at Ayurveda College, who led the research in 2005-2006 after the Central government allocated Rs 1 crore for scientific evaluation.“We need to do more research to determine the effectiveness of Ayurvastra, which can do wonders if used along with medication,” he says.</div>
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		<title>Commonwealth Games Players to get a taste of Kerala&#8217;s massage treatment</title>
		<link>http://www.ayurvednews.com/archives/679</link>
		<comments>http://www.ayurvednews.com/archives/679#comments</comments>
		<pubDate>Tue, 27 Jul 2010 09:28:26 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Government News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[Commonwealth games]]></category>
		<category><![CDATA[kerala]]></category>
		<category><![CDATA[masseurs]]></category>

		<guid isPermaLink="false">http://www.ayurvednews.com/?p=679</guid>
		<description><![CDATA[With an aim to give foreign visitors a taste of famous Kerala massage during the Commonwealth Games, Delhi&#8217;s health department had approached Kerala government a couple of months ago for assistance to select masseurs who could be trained in massages that could be used to give relief to tired or injured athletes. Kerala Government, advertised [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">With an aim to give foreign visitors a taste of famous Kerala massage during the Commonwealth Games, Delhi&#8217;s health department had approached Kerala government a couple of months ago for assistance to select masseurs who could be trained in massages that could be used to give relief to tired or injured athletes. Kerala Government, advertised for masseurs &amp; 150 candidates were chosen &amp; trained for games duties.</div>
<div id="_mcePaste">A team of 150 masseurs trained in therapeutic Kerala ayurvedic massage will cater to around 8,000 sportspersons during the Commonwealth Games. The masseurs, most of whom are either ayurvedic massage therapists or ayurvedic doctors from Kerala, have been selected by the director of Medical Education Ayurveda and principal of Ayurveda Medical College of Trivandrum. They will be now trained in sports injuries by a Pune-based specialist in August.</div>
<div id="_mcePaste">S Bhattacharjee, director of Delhi Health Services, said the Organizing Committee would need around 120 masseurs while the rest would be kept on standby.</div>
<div id="_mcePaste">The masseurs will be divided in various teams and will be stationed at the Commonwealth Games Village and event venues. After reaching the capital 10 days before the Games, the masseurs will stay in a hostel facility in Maulana Azad Medical College and Lok Nayak Jai Prakash Hospital complex.</div>
<div id="_mcePaste">Health minister Kiran Walia said research has shown that masseurs of Indian system of medicine like ayurveda are among the best in the world. She claimed that masseurs specializing in sports-related massages were an important component of the health arrangements for the Games.</div>
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		<title>IndiaAhoy, a B2B portal, launched in USA</title>
		<link>http://www.ayurvednews.com/archives/609</link>
		<comments>http://www.ayurvednews.com/archives/609#comments</comments>
		<pubDate>Sat, 24 Jul 2010 10:53:36 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[holidaysravel]]></category>
		<category><![CDATA[packages]]></category>
		<category><![CDATA[tadventure]]></category>
		<category><![CDATA[tour operators]]></category>

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		<description><![CDATA[MakeMyTrip has launched a U.S.-based (New York) operation, IndiaAhoy, a B2B portal which sells India packages exclusively through travel agents and tour operators. India Ahoy offers customised packages to India for both group departures and FIT travellers. The packages on offer are cultural tours, adventure holidays, wildlife safaris, Ayurveda and wellness tours, luxury packages, golf trips, pilgrimages [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">MakeMyTrip has launched a U.S.-based (New York) operation, IndiaAhoy, a B2B portal which sells India packages exclusively through travel agents and tour operators. India Ahoy offers customised packages to India for both group departures and FIT travellers. The packages on offer are cultural tours, adventure holidays, wildlife safaris, Ayurveda and wellness tours, luxury packages, golf trips, pilgrimages and romantic packages.</div>
<div id="_mcePaste">IndiaAhoy.com is designed for U.S. travel agents to explore the products, access immediate online support and connect live with India experts. Agents registered with the site will receive leads when consumers contact the site directly.Founded in 2000, makemytrip.com recorded USD 330 million in sales for the fiscal year ending March 2009, according to the company. The company said it sells more than 200 packages, 1,000 room nights and 15,000 flights daily in India. It works with Air India, Kingfisher Airlines, Jet Airways, Taj Hotels, Oberoi Hotels, ITC Hotels, Sarovar Hotels and WelcomHeritage Hotels, among other preferred suppliers.</div>
]]></content:encoded>
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		<title>Tropical Survival with Spa Ceylon</title>
		<link>http://www.ayurvednews.com/archives/611</link>
		<comments>http://www.ayurvednews.com/archives/611#comments</comments>
		<pubDate>Sat, 24 Jul 2010 10:51:57 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[aloe vera]]></category>
		<category><![CDATA[Ceylone]]></category>
		<category><![CDATA[Mosquito repellent]]></category>
		<category><![CDATA[Spa]]></category>
		<category><![CDATA[sun burn]]></category>
		<category><![CDATA[water mists]]></category>

		<guid isPermaLink="false">http://www.ayurvednews.com/?p=611</guid>
		<description><![CDATA[Summer&#8217;s here! With it comes warm humid weather, plane loads of returning expatriate islanders, tourists and families from all over the west seeking to holiday in our beautiful tropical island. Hot sunny days interspersed with bursts of monsoon rain, warm balmy sea-side evenings and moon-lit nights in outback wildlife reserves &#8211; can all leave holidaymakers [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Summer&#8217;s here! With it comes warm humid weather, plane loads of returning expatriate islanders, tourists and families from all over the west seeking to holiday in our beautiful tropical island. Hot sunny days interspersed with bursts of monsoon rain, warm balmy sea-side evenings and moon-lit nights in outback wildlife reserves &#8211; can all leave holidaymakers hot, sticky, wet, dry, burnt or even bitten.</div>
<div id="_mcePaste">Spa Ceylon offers a range of tropical survival essentials blended with 100% pure certified organic essential oils &amp; herbs to help protect you from the elements and help you enjoy the best of the tropics, while caring for your health, well-being and relaxation.</div>
<div>Natural Mosquito Repellant</div>
<div id="_mcePaste">Spa Ceylon&#8217;s Citronella Milk &#8211; Protective Mist is specially designed to provide effective natural repellant protection in warm tropical climates.  Enriched with a blend of naturally repellant essential oils of Citronella, Basil, Lemongrass, Lavender &amp; Margosa &#8211; the light spray-on mist helps to keep-away deadly and otherwise irritating mosquitoes and other flying bugs by night, while sand-flies, mosquitoes and other insects are kept off-limits by day.</div>
<div id="_mcePaste">In the context of the current dengue outbreak in Sri Lanka, this is a must have in any tropical survival kit and is also ideal for daily use even in the city. The soothing powers of the essential oil rich milk also helps to heal insect bites, controlling related discomfort.  Free from chemical repellent agents, Citronella Milk is safe for use on children and leaves skin healthy, soft and smooth, while calming the mind and body too.</div>
<div>Soothing Pure Aloe Vera</div>
<div id="_mcePaste">If you are looking for relief from tropical sun-burn, nothing works better than Aloe Vera. Try Spa Ceylon Pure Aloe Soothing Gel made with 100% pure Aloe Vera juice. Spa Ceylon uses only the freshest sun-kissed tropical Aloe Vera &#8211; organically grown in Sri Lanka&#8217;s remote Kalpitiya hamlets under the Spa Ceylon&#8217;s very own community trade programme &#8211; ensuring all the god given naturally beneficial properties of Aloe Vera are preserved in the finished product.</div>
<div id="_mcePaste">Pure Aloe Vera juice instantly soothes, relieves and heals sunburn, minor burns and inflammations. For best results apply on sun-burnt areas immediately after sun exposure. The natural hydrating properties of Aloe Vera help to moisturize, nourish and soften dry skin, promoting overall skin health. The naturally carminative benefits of Aloe Vera also help to refresh and rejuvenate your body and mind. Pure Aloe Soothing Gel is also great for cracked heel, foot problems, dry hair and even as an effective natural sunscreen for your hair.</div>
<div>Cardamom Rose Hand Protection</div>
<div id="_mcePaste">Hard water in rural and outback areas can play havoc with your skin, specially your hands, as they come into contact with water so often. Keep a bottle of Spa Ceylon&#8217;s fantastically fragrant Cardamom Rose hand Cream at hand to soothe, hydrate and protect throughout the day.  Use the cream several times daily, especially after every time you wash your hands. An extra-generous coating at night helps your hands wake-up looking brighter and younger! Enriched with 100% natural Ayurveda actives of almond, virgin coconut, honey and natural rose water, the cream also contains precious rose and cardamom essentials to care for your hands. It is a total natural revitalizing treatment to moisturize, nourish, treat and repair dry and rough skin. The nourishing herbs helps protect against harsh water conditions to soften and smoothen for total hand care.</div>
<div>Refreshing Floral Water Mists</div>
<div id="_mcePaste">Take refuge under the shade of a large tree and refresh your skin with Spa Ceylon&#8217;s Natural Floral Water Mists to help soothe, relax and hydrate your face and body even in the warmest, driest of tropical conditions. Spray on directly to face andbody, rest for 5 minutes and let the natural cooling effect relax your body and mind. Spa Ceylon offers a selection of three oil-free, alcohol-free Himalayan Floral Water Mists &#8211; free from all synthetic fragrances. Choose from 100% natural Himalayan Rose Water, Himalayan Magnolia Water or Himalayan Jasmine Water &#8211; specially distilled for Spa Ceylon in the foothills of the Himalayas from organically grown fresh flowers.  These are ideal to carry in your handbag for instant refreshment and works even better when used after cooling in an ice box or car fridge.</div>
<div id="_mcePaste">For more tropical survival essentials, please visit www.spaceylon.com</div>
]]></content:encoded>
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		<title>Ayurveda and Tourism Industry gearing up for the Monsoon</title>
		<link>http://www.ayurvednews.com/archives/663</link>
		<comments>http://www.ayurvednews.com/archives/663#comments</comments>
		<pubDate>Fri, 28 May 2010 08:40:02 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[Ayurveda tourism]]></category>
		<category><![CDATA[KAL]]></category>
		<category><![CDATA[kerala]]></category>
		<category><![CDATA[Kochi]]></category>
		<category><![CDATA[KTDC]]></category>
		<category><![CDATA[rejuvination]]></category>
		<category><![CDATA[wellness treatment]]></category>

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		<description><![CDATA[KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season. Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, &#8216;Pizhichil, Shirodara, Njavrakizy, Nasayam&#8217; etc all [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season.</div>
<div id="_mcePaste">Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, &#8216;Pizhichil, Shirodara, Njavrakizy, Nasayam&#8217; etc all form part of the Rejuvenation package.&#8217;Pancha Karma&#8217; therapies are also undertaken as per the demands of the visitors.</div>
<div id="_mcePaste">The packages range from a day to 14 days costing between Rs 600 to Rs 14,000. The patients are also given &#8216;Kazhikada Kanji&#8217; (a medicated rice porridge) for body rejuvenation, says Dr D R Sadath of Kerala Ayurveda (KA).</div>
<div id="_mcePaste">During last monsoon season at least 50 foreign tourists, mainly from US, UK and France undertook treatments at Kerala Ayurveda Ltd (KAL) and there could be a 100 per cent increase this year, says P P Vipin, Regional Manager (Marketing) KA.</div>
<div id="_mcePaste">Some of them wanted to experience rejuvenation treatment during monsoon, while few others had come for treatment for skin related problems and back aches. After undertaking treatments, most got up to 90 per cent relief, he claimed.</div>
<div id="_mcePaste">Kerala Tourism Development Corporation (KTDC) has announced its Monsoon package called &#8220;see and experience&#8221; rains under which three schemes, ranging from five to eight days, have been designed catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady, Kumarakom Waterscapes and Kovalam Samudra.</div>
<div id="_mcePaste">House-boating in the picturesque Alappuzha backwaters is also part of the package. Besides, boarding and lodging at affordable rates, additional linkages like spa treatement and taxi services are also being provided.</div>
<div id="_mcePaste">The Taj Group of Hotels is offering a third night free offer on rooms for those staying in their property for two nights, according to Thomas Roulin, Director (Sales) Taj Hotels Kerala.</div>
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		<title>Pharmacopoeia Commission</title>
		<link>http://www.ayurvednews.com/archives/669</link>
		<comments>http://www.ayurvednews.com/archives/669#comments</comments>
		<pubDate>Sat, 15 May 2010 09:04:54 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Government News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[Research News]]></category>
		<category><![CDATA[AYUSH]]></category>
		<category><![CDATA[indigenous]]></category>
		<category><![CDATA[medicines]]></category>

		<guid isPermaLink="false">http://www.ayurvednews.com/?p=669</guid>
		<description><![CDATA[The government has decided to set up a Pharmacopoeia Commission at a cost of Rs. 14.08 crore for developing indigenous medicines with the aim of raising the country&#8217;s share in the $62-billion global herbal drug market. The Commission for development of Ayurveda, Siddha and Unani medicines would be set up in the wake of increasing [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">The government has decided to set up a Pharmacopoeia Commission at a cost of Rs. 14.08 crore for developing indigenous medicines with the aim of raising the country&#8217;s share in the $62-billion global herbal drug market.</div>
<div id="_mcePaste">The Commission for development of Ayurveda, Siddha and Unani medicines would be set up in the wake of increasing cost of modern healthcare drugs and demand for herbal medicines, Information and Broadcasting Minister Ambika Soni told journalists after a Union Cabinet meeting.</div>
<div id="_mcePaste">The Commission, to be housed in Ghaziabad, would set standards for drugs in the Ayurveda, Siddha and Unani medical systems.</div>
<div id="_mcePaste">Earlier, a Committee set up by the Planning Commission for AYUSH (Ayurveda, Unani and Siddha) sector approved the setting up of the Commission. The panel will be responsible for publication and revision of standards on Ayurveda, Siddha and Unani drugs, as well as their formulation, development and publishing standards.</div>
<div id="_mcePaste">The global trade in herbal drugs is worth $62 billion. Of this, China&#8217;s share was $19 billion, against a meagre $1 billion of India, a senior official said. The Commission would strive for India increased its market share.</div>
<div id="_mcePaste">There were 1,000 kinds of drugs and an equal number of compound formulations. The Commission would develop standards and quality specifications of identity and strength of raw material as well. It would define standard procedures for manufacturing Ayurveda, Siddha and Unani drugs, besides maintaining a national depository that would provide authentic reference of the raw material.</div>
<div id="_mcePaste">The Commission would be an autonomous society headed by an eminent technical person. It should work with immediate effect and would eventually become self-sustainable, the Minister said.</div>
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		<title>Medical tourism defies decline</title>
		<link>http://www.ayurvednews.com/archives/657</link>
		<comments>http://www.ayurvednews.com/archives/657#comments</comments>
		<pubDate>Tue, 13 Apr 2010 08:28:51 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[ayurveda]]></category>
		<category><![CDATA[Medical tourism]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[wellness treatments]]></category>

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		<description><![CDATA[Despite the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008 and 5.19 in 2007, primarily due to the global economic slowdown, safety concerns arising from the Mumbai terrorist attacks, the medical tourism industry in the country bucked the trend. This segment of the industry [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Despite the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008 and 5.19 in 2007, primarily due to the global economic slowdown, safety concerns arising from the Mumbai terrorist attacks, the medical tourism industry in the country bucked the trend. This segment of the industry actually grew on account of parameters such as the low-cost and vast range of healthcare facilities provided by the country, according to a FICCI-Evalueserve study on Inbound Tourism.</div>
<div id="_mcePaste">The reasons are not far to seek. According to the FICCI-Evalueserve study, All medical procedures including hospitalisation and recover costs are relatively low in India as compared to Europe and America.</div>
<div id="_mcePaste">An increasing number of patients are undergoing treatment here due to the following reasons:</div>
<div id="_mcePaste">Low cost of treatment in India: For instance, a heart bypass surgery costs USD 6,000 in India, whereas the same costs up to USD 19,700 in the US.</div>
<div id="_mcePaste">Patients covered by medical insurance in regions such as Europe and America have to wait a long time before they can undergo treatment in their country.</div>
<div id="_mcePaste">Furthermore, state governments encourage international tourists by leveraging the traditional wellness systems of India. Various healthcare traditions practised in India include Ayurveda, Siddha, Unani, homeopathy, naturopathy and yoga. Ayurveda is quite popular in Kerala. The Kerala government also participated in various tradeshows and expos to highlight the advantages of Ayurveda in health management. Similarly, the governments of Andhra Pradesh and Uttar Pradesh have made attempts to promote spiritual tourism and yoga, respectively.</div>
<div id="_mcePaste">In 2007, 450,000 inbound patients were treated in India. Singapore and Malaysia are the countries competing with India in this segment. The number of patient arrivals from the US, the UK and Europe has increased in India, apart from the usual inbound patients from neighbouring countries and West Asia. It is expected that India will increase its share in inbound medical tourism in Asia to around 25 per cent by 2012</div>
<div id="_mcePaste">The number of medical tourists in India is expected to reach one million by 2012, with India’s share in the global medical tourism industry reaching 2.4 per cent. This market in India is estimated to reach INR 44 billion by 2012. However, the current market for Indian medical tourism is predominantly limited to patients from the Middle East and South Asian economies. However, there is an immense potential for India to cater to African patients as well. It is estimated that Afro-Asians spend up to USD 20 billion per annum on healthcare outside their countries.</div>
<div id="_mcePaste">The Middle East region is an important market for India’s medical tourism industry. In the last two years, there has been a significant increase in the number of inbound tourists from this region for medical tourism. Though the West is the traditional medical tourism destination for citizens in the Middle East, the trend saw change after the 2001 terror attacks in the US. Campaigns, such as Incredible India, changed the perceptions towards India and helped in promoting India as a cost effective and reliable medical tourism destination. Today, there are many global tour operators who offer innovative medical tours cum leisure trips to India.</div>
<div id="_mcePaste">In 2007, Indian missions in the UAE issued a total of 60,814 visas compared to 50,076 in 2006. Similarly, the Indian embassy in Oman issued 21,843 visas in 2007 as compared to 18,476 in 2006. Indian missions in 12 Gulf and Middle East nations issued 1,72,689 visas in 2007 compared to 1,49,568 in 2006, a 16 percent increase.</div>
<div id="_mcePaste">Though, the marketing of medical value tourism is a relatively new concept in the country, India already has world-class hospitals and treatment centres. Apart from allopathic doctors, indigenous medical practitioners provide their services in India. In 2009, there were over 3,000 hospitals and 726,000 registered practitioners in the country.</div>
<div id="_mcePaste">Wellness tourism a sub-set of medical tourism, comprises Ayurveda treatment, spa therapy, yoga and meditation. A niche segment, it draws high-end inbound tourists.</div>
<div id="_mcePaste">Ayurveda draws medical tourists from countries like the US, Canada, South America, the UK, Germany, France, Sweden, the Netherlands and even countries like Saudi Arabia, Kuwait, the UAE, Oman, Jordan, Egypt, Australia, New Zealand, Malaysia, Singapore, Korea, Japan, etc. Visitors can choose between Ayurveda treatments or a combined package of Ayurveda, Yoga and meditation.</div>
<div id="_mcePaste">Kerala is the most popular wellness destination in India, but other states are also emerging in this segment. There is a huge demand for wellness treatments, especially Ayurvedic and herbal Ayurveda, as the effects are long term and the treatments are safe. Tourists who experience the change post treatment become repeat visitors to continue their treatment. Panchakarma, detoxification, rejuvenation, stress management and weight loss programmes are most popular among inbound tourists.</div>
<div id="_mcePaste">The FICCI-Evalueserve study states that the major factors that make India an attractive destination for medical tourism include:</div>
<div id="_mcePaste">Cost Effectiveness: The cost for medical treatment in India is approximately one-tenth of the costs in the West.</div>
<div id="_mcePaste">Availability of Traditional Therapies: States such as Kerala have strong traditional systems of healthcare. Kerala Ayurveda centres have been set up at various locations across India, promoting the benefits of Ayurveda in health management. Kerala has participated in various tradeshows and expos to highlight the advantages of traditional therapies.</div>
<div id="_mcePaste">Delhi, Mumbai, Tamil Nadu and Kerala lead the list of medical tourism destinations for medical tourism in India.  The UK, USA, Canada, the Middle East and South-East Asia are the major countries that drive Indian’s medical tourism industry.</div>
<div id="_mcePaste">Apart from the Middle East, the number of inbound patients from western countries has also increased due to the high level of expertise and low-cost treatment.</div>
<div id="_mcePaste">Kerala is one of the major destinations for Ayurvedic treatment in India. A significant number of such treatment facilities also exist at the foothills of the Himalayas.</div>
<div id="_mcePaste">Spa resorts are coming up across India. Numerous centres or ashrams in India offer meditation as a package. In line with traditional meditation, Rishikesh in Uttarakhand is a popular destination among tourists.</div>
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		<title>Birla Kerala Ayurveda Spa To Open In Kuala Lampoor</title>
		<link>http://www.ayurvednews.com/archives/632</link>
		<comments>http://www.ayurvednews.com/archives/632#comments</comments>
		<pubDate>Tue, 09 Feb 2010 11:54:19 +0000</pubDate>
		<dc:creator>akhila</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[BKV]]></category>
		<category><![CDATA[kerala]]></category>
		<category><![CDATA[Kuala Lampoor]]></category>
		<category><![CDATA[rejuvination]]></category>
		<category><![CDATA[Spa]]></category>
		<category><![CDATA[wellness]]></category>

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		<description><![CDATA[Kerala&#8217;s ancient ayurveda rejuvenation therapy, known for its traditional healing of aching muscles and invigorating lethargic bodies, will soon be available in Malaysia. India&#8217;s major ayurvedic company, Birla Kerala Vaidyashala (BKV), is preparing to open a holistic ayurveda medical spa in Kuala Lumpur by next month once the Malaysian authorities gave the go-ahead. Spurred by [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Kerala&#8217;s ancient ayurveda rejuvenation therapy, known for its traditional healing of aching muscles and invigorating lethargic bodies, will soon be available in Malaysia.</div>
<div id="_mcePaste">India&#8217;s major ayurvedic company, Birla Kerala Vaidyashala (BKV), is preparing to open a holistic ayurveda medical spa in Kuala Lumpur by next month once the Malaysian authorities gave the go-ahead.</div>
<div id="_mcePaste">Spurred by the demand for alternative traditional treatments worldwide, the company was on an aggressive overseas expansion drive, with Kuala Lumpur and Colombo on its regional radar at the moment, while Singapore would be its later destination.</div>
<div id="_mcePaste">The company offers a range of ayurvedic rejuvenation therapies, similar to the ones found in Kerala, at its Kuala Lumpur centre, which would be managed by experts from India.</div>
<div id="_mcePaste">In India, besides rejuvenation therapies, BKV offers a gamut of treatments for lifestyle disorders such as obesity, arthritis and diabetes. Treatment for chronic ailments like asthma and rheumatism are also available.</div>
<div id="_mcePaste">At BKV centres, doctors blend exotic herbs and traditional healing methods to cure these ailments.</div>
<div id="_mcePaste">Ayurveda is known for prevention of diseases and it is gaining popularity &amp; BKV is offering a range of wellness treatment for Malaysians.BKV will have one doctor and four therapists. The future expansion in Malaysia will depend on market responses</div>
<div id="_mcePaste">Currently, the company has 25 treatment spas in India and plans to open another 200 more this year</div>
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		<title>Santhigram launches Ayurveda Center in East Brunswick, NJ</title>
		<link>http://www.ayurvednews.com/archives/577</link>
		<comments>http://www.ayurvednews.com/archives/577#comments</comments>
		<pubDate>Thu, 10 Dec 2009 04:28:47 +0000</pubDate>
		<dc:creator>Vikas Sharma</dc:creator>
				<category><![CDATA[International News]]></category>
		<category><![CDATA[ayurveda]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[NJ]]></category>
		<category><![CDATA[Pachakarma]]></category>
		<category><![CDATA[Santigram]]></category>
		<category><![CDATA[USA]]></category>

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		<description><![CDATA[Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA , at Bally Total Fitness Center , 8 Edgeboro Rd , East Brunswick , NJ 08816 . Santhigram is the provider of ISO 9001:2000 certified Ayurvedic Therapies in India for over a decade and is in the mission [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_578" class="wp-caption alignleft" style="width: 197px"><img class="size-full wp-image-578" title="Santhigram Kerala Ayurveda" src="http://www.ayurvednews.com/wp-content/uploads/2009/12/santhigram_kerala_ayurveda_.jpg" alt="Santhigram Kerala Ayurveda" width="187" height="112" /><p class="wp-caption-text">Santhigram Kerala Ayurveda</p></div>
<p>Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA , at Bally Total Fitness Center , 8 Edgeboro Rd , East Brunswick , NJ 08816 . Santhigram is the provider of ISO 9001:2000 certified Ayurvedic Therapies in India for over a decade and is in the mission of to propagate worldwide, Kerala Ayurvedic Panchakarma Therapy for total body rejuvenation and offer effective therapies for chronic ailments. For last many years Santhigram had been a consultant for many Ayurvedic Centers in Western countries and now has successfully launched its third Center in the US after its rewarding spin offs in the UK.</p>
<p>Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA, at Bally Total Fitness Center, 8 Edgeboro Rd, East Brunswick, NJ 08816.</p>
<p>Mr. Gopinathan Nair, Chairman &amp; Managing Director of the India based Santhigram Group, described the opportunity as a major milestone for the company which had recently celebrated its two years of successful operations in the US. He noted, &#8220;Our ability to work with a major national fitness center chain like Bally will help us reach a larger group of health conscious people who could benefit from Santhigram’s time tested Ayurvedic Panchakarma treatments.&#8221;<span id="more-577"></span></p>
<div id="attachment_579" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-579" title="Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA" src="http://www.ayurvednews.com/wp-content/uploads/2009/12/santigram-3-300x228.jpg" alt="Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA" width="300" height="228" /><p class="wp-caption-text">Santhigram Kerala Ayurvedic Co. of US Inc launched its third Ayurveda and Panchakarma Center in the USA</p></div>
<p>The Center was inaugurated by Rev. Fr. Joe Eruppakkatt, SSP, Director St. Pauls Alba House Publications and he was joined by Dr Sudanshu Prasad, Council man of Edison. During his opening statement Dr. Prasad emphasized the need for comprehensive heath care and the role of Ayurveda as an Alternative treatment. Speaking on the occasion, Prof. Murugesan Gounder, Ph.D, Cancer Institute of New Jersey at Robertwood Johnson University Hospital spoke about the great future Ayurveda has in this country for providing low cost and side-effect-free health care to the general public.</p>
<p>Other prominent people who celebrated the occasion included Rev. Fr. Joe Karikunnel, C.S.T, Former Principal, Dharmaram College, Bangalore, India, Mr. Alex Vilanilam Koshy, NJ State Martin Luther King Commissioner &amp; Former President of World Malayalee Council, Mr. Aniyan George, Chairman, Kerala Association of New Jersey, Mr. Fred Edward, Metro Region Vice President FOMA and Ms. Sheela Sreekumar from the International Cultural Education Center.</p>
<p>Santhigram is the provider of ISO 9001:2000 certified Ayurvedic Therapies in India for over a decade and is in the mission of to propagate worldwide, Kerala Ayurvedic Panchakarma Therapy for total body rejuvenation and offer effective therapies for chronic ailments. For the past many years, Santhigram had been a consultant for many Ayurvedic Centers in Western countries and now has successfully launched its third Center in the US after its rewarding spin offs in the UK.</p>
<p>Ayurveda is a sister discipline of Yoga and is the time tested ancient system of medicine which is now popular in most western countries. It is a science that not only addresses to bodily infirmity but encourages social, spiritual, emotional and psychological well being. The Kerala specific Ayurvedic rejuvenation and &#8220;Panchakarma&#8221; Therapies have a unique history of evolution and offer many exceptional methods for total body rejuvenation. Panchakarma is a complete therapeutic regime that identifies &#8220;doshas&#8221; or the imbalances in the body that arise due to pathological conditions and detoxifies the body with therapeutic massages and unique procedures using specific herbal oils, strict dietary and life style changes.</p>
<p>Like its two earlier centers in the US, the center at Bally Total Fitness Center at East Brunswick will offer services by highly experienced Ayurvedic Consultants and Ayurvedic Panchakarma Therapists. The authentic therapy offered at the Center will use genuine herbal oils and other Ayurvedic techniques, to not only rejuvenate the body, but also to offer preventive and therapeutic treatments for a variety of chronic ailments like Back Pain, Neck Pain, Frozen Shoulder, Arthritis, Joint Pains, Migraine, Sinusitis, Stress, Depression, Insomnia, Obesity etc. without any side effects.</p>
<p><strong>Contact Information:</strong></p>
<p>Santhigram Kerala Ayurveda<br />
8 Edgeboro Road, East Brunswick, NJ 08816</p>
<p><strong>Contact Person:</strong></p>
<p>Gopinathan Nair<br />
President &amp; CEO<br />
Phone: 732-915-8813, 732-238-2003, 732-890-3095</p>
<p>email: info@santhigramus.com<br />
Web: <a href="http://www.santhigramus.com" target="_blank">http://www.santhigramus.com</a></p>
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		<title>Ayurveda to assist increased revenue generation in Sri Lanka</title>
		<link>http://www.ayurvednews.com/archives/339</link>
		<comments>http://www.ayurvednews.com/archives/339#comments</comments>
		<pubDate>Tue, 02 Jun 2009 17:09:44 +0000</pubDate>
		<dc:creator>bhagya</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[International News]]></category>
		<category><![CDATA[ayurveda]]></category>
		<category><![CDATA[Ayurveda Exhibition]]></category>
		<category><![CDATA[Sri Lanka]]></category>

		<guid isPermaLink="false">http://www.ayurvednews.com/?p=339</guid>
		<description><![CDATA[Ayurveda 2009, the International Ayurveda Exhibition and Symposium organised by the National Chamber of Commerce of Sri Lanka (NCCSL) was held at the BMICH from May 23-25, with many Sri Lankan and international participants. The exhibition was ceremonially declared open by Prime Minister Ratnasiri Wickremanayake on May 23, in the presence of local and foreign [...]]]></description>
			<content:encoded><![CDATA[<p>Ayurveda 2009, the International Ayurveda Exhibition and Symposium organised by the National Chamber of Commerce of Sri Lanka (NCCSL) was held at the BMICH from May 23-25, with many Sri Lankan and international participants.</p>
<p>The exhibition was ceremonially declared open by Prime Minister Ratnasiri Wickremanayake on May 23, in the presence of local and foreign dignitaries. The Prime Minister mentioned that developing local industries such as Ayurveda is a priority of the government; he would extend his fullest support to make Ayurveda a key contributor to the GDP.</p>
<p>Chairman of Ayurveda 2009, Mr. Asoka Hettigoda mentioned that NCCSL was extremely proud to hold the Ayurveda 2009 as the First International Exhibition since the liberation of Sri Lanka from the menace of terrorism. He expressed his gratitude to  President Rajapaksa for restoring peace to Sri Lanka.</p>
<p>He also mentioned that the Ayurveda sector can play a vital role in the development of the North and the East. The President was committed to meeting the challenge of  popularising the concept of Ayurveda health services, the growing of  Ayurvedic herbs, etc., which would also help in the generation of revenue. The President of NCCSL, Mr. Lal De Alwis, mentioned that NCCSL initiated the promotion of the Ayurveda industry by first organising Ayurveda 2007 and, in its efforts to further strengthen the industry, has organised Ayurveda 2009.</p>
<p><span id="more-339"></span>Exhibitors from eight countries, including Sri Lanka, India, Germany, UK, China, and Japan, ranging from the largest companies to small and medium sized  enterprises, totaling 130 companies, participated at Ayurveda 2009. The best of Sri Lankan Ayurveda companies which produce traditional cosmetics and  spa and branded Ayurvedic products; Ayurveda health resorts; foreign natural product companies; natural beverage companies; Yoga and meditation centres; booksellers of Ayurveda, meditation and Yoga; medicinal plant growers and sellers; were some of the participants  at the exhibition.</p>
<p>Ayurveda 2009 also had several special exhibits highlighting the marvels of indigenous medicines and the efficacy of the ancient arts of meditation, Yoga, etc.</p>
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