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Dabur India is planning to test the waters in the malted beverages market with its new offering – Chyawan Junior, after the success and popularity of its Chyawanprash brand.

KK Rajesh, Executive V-P, Dabur India, said, “We are first test launching the product in West Bengal and Maharashtra. Our product is primarily targeted at kids aged between 5 to 12 years.”

The market is growing at a rate of 10 to 15 per cent per annum and could well touch the Rs 2000-crore mark by 2010, according to some estimates, he said. “We are looking at a market share of 5 to 7 per cent in the next two-three years. The test-marketing exercise in Maharashtra and West Bengal will continue for six to nine months,” added Rajesh.

The company is also embarking on a 360-degree campaign and the first television commercial will be on air by October 23. It will also conduct sampling exercises in over 100 schools. Creative agency McCann Erickson will develop communications for Chyawan Junior.

The size of malted food drinks market is an estimated Rs 1,600 crore, according to Anand Shah, a FMCG analyst with Angel Broking.

GlaxoSmithKline Consumer Healthcare has a lion’s share of the market, with over 70 per cent shared by its two brands Horlicks and Boost.

Read the full article at Source: Hindustan Times

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Tokyo, Oct 1 (ANI) : Yoga exponent Baba Ramdev was a hit in Japan at the ‘Namaste India 2007′ festival. This year is being celebrated as the Year of Friendship between India and Japan. As an integral part of this celebration, “Namaste India 2007″ was organised in Tokyo on September 29-30.

Held at Tokyo’s Yoyogi Park, the festival aimed to enhance awareness about India by showcasing its culture, society and economy.

However, it was Baba Ramdev’s yoga sessions that drew maximum crowds with a large number of Japanese showing interest in the spiritual practice. He interacted with Japanese and gave yoga lectures and demonstrations.

Ramdev said the long-term objective of his lessons and the ‘Namaste India’ festival, was to create a prosperous, peaceful and harmonious Asia, with a special focus on India and Japan.

“It feels great to see Indian culture, traditions, customs, costumes being brought to Japan to make Japanese aware of India and its heritage. They have tried to establish a harmony between India and Japan,” said Ramdev. “Efforts like this, which try and bridge the gap between two cultures are really commendable,” he added.

The Trust founded by Baba Ramdev has set up institutions across India and he has helped revive Ayurveda, the traditional Indian medicine system, in India as well as abroad.

Hundreds of Japanese came to experience the beauty and variety of India’s culture, fashion, jewellery, textiles, films, dance and music.

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Europe seems to be keen to adopt Ayurveda as an alternative system of medicine and remove obstacles in its wider reach across the continent.

At a first ever international conference on Ayurveda in Europe a set of recommendations were adopted for promoting the ancient Indian system of medicine in the continent.

Over 30 experts from India and several European Member states participated in the conference held on Saturday in Budapest, Hungary. The conference was inaugurated by Minister of State for Health and Family Welfare Panabaka Lakshmi and Hungarian Health Secretary Rapi Katalin.

The main objective of the conference was to bring all the stakeholders of Ayurveda on a common platform in order to create greater awareness, identify obstacles in its wider reach ans discuss measures required for its further promotion in Europe. The University of Debrecen in Eastern Hungary also agreed in principle to incorporate Ayurveda in their teaching curriculum.

India is actively promoting greater international interest in accessing complementary and alternative medicine systems, according a statement issued by the Indian embassy in Hungary.

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