If a thing of beauty is a joy forever, people who use cosmetics are going to experience this joy like no one else. As King of Natural products Ayur, lunched its new range of natural color cosmetics, under the brand name “WOMSEE”. Ayur herbal brand has more than 55 variants available in the market. Keeping in mind, the needs of consumers’ WOMSEE’S products are made with extracts of pure herbs without using any harmful chemicals. The main purpose of these natural cosmetic products is to give and to enhance the natural and external beauty of a female. Masses prefer to try different colors and shades in life to make the life more colorful and lively.

According to Mr. Dilvinder Singh Narang, Managing Director, Ayur Herbal Cosmetics, said that “Today, awareness of beauty products, treatments and grooming is at an all time high, that’s why we introduced our new brand “WOMSEE”, a range of natural colour cosmetics to the consumers. Cosmetic Industry in India is booming and considering the fact our products are mainly targeted to the premium segment of the stratum”.

From the ancient times herbs are friends of man and the human body. Natural remedies, natural skin care, natural beauty products are not frowned upon, as they are safe, and have negligible side effects. This gift from nature is highly potent and is used to treat skin and hair problems. Natural beauty products have their origin in the ancient system of medicine called Ayurveda. And ‘Ayur’ has been a pioneer name the making of natural beauty products.

Who doesn’t want to look beautiful? With so many young Indian girls hitting the top spot on the beauty charts, looking beautiful is just not the concern of a privileged few but has become one of the fastest growing sectors in the country. The art of looking good is turning out to be a big business as the race for looking better and different continues. Ayur helps beauty to come in a natural way with its new range ‘WOMSEE’.

Easily available especially in India, which is home to many herbs, many people are switching over to these safer and equally effective alternatives. A time may come when the herbal market dominates the beauty market and a complete switchover is affected. According to the CII the ayurvedic herbal care products market comprising skin care, toiletries, hair care and body care was estimated to be worth around Rs 2,500 crore and the herbal cosmetics market was valued at Rs 450 crore.

Ayur was born with the sole objective of providing consumers the 100% natural yet powerful alternatives to mass produced, synthetic chemical cosmetics. Fortunately, nature has provided India with an abundance of plants, roots, flowers & herbs rich in vitamins, enzymes, proteins, minerals & other biologically active compounds that have been used in the care of the body, skin & hair for centuries.

About Ayur Herbal Cosmetic:
Ayur began in 1984 and decided to enter the herbal hair-care market by rooting their products. Today, the company boasts of over 55 variants of hair, face and skin care products under the Rs.3000 crore herbal cosmetic industries. Detailed studies of patent formulations and sought out rare herbs and roots from remote areas have been carried in order to create a wide range of herbal beauty products that work, in both India and abroad. Moreover, all products are safe, totally reliable and don’t even threaten to burn a hole in the consumer’s pockets.

With a network of 2000 distributions nationwide, which cater to lacks of retail outlets throughout the country, Ayur has become a household name today. Besides the constant commitment to quality, it is their strong distribution network that has made Ayur such a sought after brand today. Ayur has achieved a phenomenal success of late. With their turnover touching Rs.150 crore mark and plans to cross Rs.200 crore mark in this financial year.

Ayur is targeted in upper and middle class segment. Today the brand enjoys a high volume of sales in the domestic herbal beauty care market, as well as in foreign markets such as the USA and U.K.

In Sanskrit language, “Ayur” means life and “Veda” is scientific scripture. Though Ayurvedic medicines are herbal-based, there are many other formulations that are organic in their composition. However, modern medicines and therapies from the West, Allopathy, in particular, have almost eclipsed the traditional concept of Ayurvedic medicines.

The City Corporation of Pune, considering these facts, with an objective to create mass awareness on the relevance of Ayurveda and related medicinal plants, has earmarked a park exclusively to nurture Ayurvedic herbs.

There are over 300 species of Ayurvedic plants grown exclusively in this garden and the authorities intend to bring in more of medicinal plants. Visitors to the park are also enlightened about identifying the plants so that if such herbs exist in their backyard garden or the neighborhood, these will be taken care of as ready means of home remedies.

“This medicinal or Ayurvedic garden is been developed with the aim to make people aware of the various medicinal plants that can be used in our homes from day to day. We’ve planted many medicinal plants that can help cure ailments at our home like sore throat, upset stomach, gastritis problems and many more. People using these plants need not visit a doctor but cure the diseases at their homes. Here there are over 300 species of Ayurvedic herbs planted here,” said Santosh, Assistant Garden Superintendent, Herbal Garden, Pune.

Ayurvedic medicines have the capability to cure many diseases. One of such plants is “Guggal” which possesses a wide range of medicinal values including the potential to cure diabetes.

The horticulture wing of Pune City Corporation has plans to plant around 500 Ayurvedic herbs in this garden. The project cost is estimated to be rupees 10 lakhs (a million rupees). Also, a spacious premise has been set up in this garden and plans are afoot to prepare Ayurvedic formulations from the grown herbs, under proper supervision. “For future, we’ve constructed one hall at the garden. So that we can install a manufacturing plant here where we can use and process these plants to make medicines. Apart from this, to provide information among the masses we’ll maintain a library with relevant and authentic reference books on medicinal plants and their benefits,” said Santosh, Assistant Garden Superintendent.

In cooperation with the Ayurvedic Vaids (doctors), the plants will be documented for ready cross-reference in the books at the library. The corporation authorities believe that this will be extremely beneficial for the people. While this Ayurvedic Park may be regarded as a feather in the cap of Pune’s local administrative body, it is worthwhile to mention that the Corporation has also developed several other parks dedicated to varieties of flora and fauna.

Programme coordinator K G Viswanathan, who is the superintendent of Thaikkattussery Ayurveda College, said that dooparaksha is an effective method of mosquito eradication prescribed in Ayurvedic texts and it was practised by several generations.

He said that since Kerala is facing new threats from vector-born diseases, especially through mosquitoes, it is the need of the hour to find effective ways of mosquito eradication by incorporating the modern and ancient knowledge.

Viswanathan said that as per the programme planned 100 tables would be placed throughout the Swaraj Round. On each of these tables, a mixture of Ayurvedic ingredients kept in earthen pots would be burnt to generate fume.

He said that the Ayurvedic ingredients in the mixture are: neam leaves, Gulgulu, Vayambu, mustard and nalmugha pullu. He said that as per Ayurvedic texts fumigation of this mixture on alternate days would eradicate mosquitoes from the area totally.

For the programme on Tuesday, the state owned Oushadhi provides free-of-cost the required ayurvedic ingredients. He said that dooparaksha programmes in all the 52 divisions are under consideration of the Thrissur Corporation .