Berlin, Germany – India’s travel industry is promoting traditional remedies for those stressed out by the global financial crisis, at the world’s largest travel fair in Berlin. Buoyed by the success of its “Incredible India” promotion campaign, Indian travel officials this year are focusing on spa treatments and rural tourism.

The sub-continent presented itself in a two-storey exhibition stand designed like an Indian palace, at the ITB travel fair.

The exhibition kicked off mid-week, with 11,098 tourism industry exhibitors from 187 different countries.

Leena Nandan, of the Indian Tourism Ministry explained what made the country a popular destination for spas and health therapies.

“On the one hand, we have advanced medical facilities in the country, on the other we are blessed with traditional spa methods and processes which have existed for centuries,” Nandan said.

“Methods like yoga and Ayurveda are gaining popularity,” Nandan added. “We want to tell the world that Indian tourism today offers all kinds of remedies from stress.”

In recent years Europeans have been heading to India to seek treatment for conditions such as arthritis, rheumatic and degenerate disorders, sports and spinal injuries and also digestive diseases.
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