WTO will participate in road shows and travel marts organised by Kerala Tourism to promote the event. The participating members of WTO in TTF-OTM will also promote the carnival through their individual stalls. WTO will also have stall spaces in the upcoming nine-city Kerala Tourism road show. The organisation will also launch monsoon packages for 2011. Besides engaging in advertising and media publicity initiatives, WTO will also organise two familiarization trips this year. Details of the same are currently being chalked out. Splash recently concluded its second edition which was attended by 150 travel agents and tour operators from across the country. It showcased adventure sports activities like white water rafting, biking, and river- crossing at the carnival this year. In the first edition of the event in 2009, it was presented only to the local community with indoor and outdoor programmes including seminars on agriculture, photography, and cultural performances in the evenings.
While Kerala has been promoting Monsoon Tourism quite aggressively, Wayanad has been the only region in the state to launch such dedicated efforts to create an event around Monsoon Tourism.

The treatment called Panchkarma, takes out the toxins from the body. So the detoxification process is very healthy and gives  more strength. It builds the resistance power and immunity

Small and big spa centers in the state have slashed the rates from 20 percent to 50 percent, to draw maximum customers. The packages may range between Rs.3, 000 to Rs.15, 000 and can include food, accommodation and specialist treatment. Organizers of the centers believe that there is a great potential for the therapy outside the state.

This promotion is to create awareness, outside Kerala as people in Kerala already know about these monsoon treatments. Monsoon therapy is also known as Karkkidaka Chikilsta dealing with internal cleansing of sense organs.

Kerala Government has worked out a scheme to explore the potential of Ayruveda and other indigenous healing systems as sports medicine.
a research cell under the joint auspices of Departmement of Indian Systems of Medicines and Ayurveda Medical Education has been formed to take up studies on application of native medical systems to sports
Major sporting nations like China, Japan and Latin American countries have made strides in application of their indigenous medical systems in the field of sports. Several universities in India also have taken up research projects on this subject.
The project is also part of the state’s policy of promoting native healing systems blending their traditional strength with modern scientific methodologies.
According to experts, Kerala has a long tradition of application of native medical system to sports like the healing system developed side-by-side martial arts such as ‘Kalaripayattu.’
Most of the exponents of Kalaripayatu were also experts in healing fractures, wounds and other physical disorders by applying preparations made of medicinal plants, herbs and medicated oil.
Massage therapy also developed over centuries in Kerala as part of its martial art-cum-healing system.

The branch will function at Chandrodhayam, TC-9/P-111, Pullvkonam Lane, Sasthamangalam. Dr Mohan, the physician of the clinic, will be available for consultation from 9 a.m. to 12 noon and from 3 p.m. to 6 p.m.

The clinic offers special hair care treatment such as dandruff treatment, hairfall treatment and hair growth treatment. Punarjjani also offers unique grooms package for wedding day and beyond. The important packages offered at the clinic include body fitness package, fairness package, facial package, obesity treatment, neck and shoulder massage, neck and face skin sag removal, foot care, rejuvenation therapy, abhayangam, sirodhara, steam bath, herbal bath, herbal package, winter special bodycare, summer special body care, anti-aging package and special treatment for various diseases and special ayurvedic therapies.

She hoped the project would achieve considerable progress in the next few months. Health Secretary Usha Titus said that courses would begin in the university from the 2010-2011 academic year.

“The proposed university will have departments of various medical disciplines like Modern Medicine, Ayurveda, Homoeopathy, Unani and allied subjects. The departments will be developed as centres of excellence with modern research facilities,” she said. The university will be set up on about 75 acres on the Thrissur Government Medical College campus.

Kerala is endowed with various tourist treasures like backwaters, lakes, rivers, beaches, rich ayurveda and yoga culture, ritual art forms and classical dance and music, historical monuments such as temples, forts and churches. The tourism industry of Kerala is booming tremendously and to provide a comfortable stay to the tourists various beach resorts and backwater hotels are run by both
private and government sectors. Kerala Beach resorts and hotels are growing in number to cater the needs of the travelers. The uniqueness of the Kerala beach and backwater hotels is that most of the hotels have their own ayurveda centre.

Kerala beach resorts besides offering various modern room amenities provide some recreation facilities including water sports, house boat cruising, eco camp visit, music and dance concert, ayurveda massage and treatments. While one is visiting Kerala for holidaying, he can stay at a beach or backwater resort in this state. One can have quintessential experience of Kerala foods and culture at these hotels. The resorts of Kerala are well-connected to the main air, road and railways.

The beach hotels of Kerala features a wide variety of cuisine including Keralite flavors, Indian and continental delicacies. The traditional Keralite lip-smacking delicacies are sure to be soothing to the palates. The foodies can taste various mouth-watering dishes here. Besides the restaurants of the Kerala beach resorts serve Indian sea foods of various types.

Kochi, known as the hub of the hotels in Kerala houses various hotels. It has an international airport well-connected to various main tourists’ locations. Besides, Trivandrum, Alleppy, Kumarakoram, Kollam, Kottayam, Kozhikode have also various beach and backwater hotels. While visiting this Indian state, one can explore the treasures of Kerala staying at a hotel. Mainly the hotels of Kerala are known as the beach and backwater hotel due to their location near a sea beach or a backwater. The coastal area of Kerala is known as Western Ghat in Indian geography.

The proposed Kerala University for Medical and Allied Sciences will handle all the academic activities, including the conduct of examinations from 2009-10. Before this all the colleges under each stream including paramedical colleges would be affiliated to this university. The University Act and statute will be formulated within six months and will be presented in the Assembly.

For deciding the policy matters of the university, the government has appointed a high-level committee headed by Health Minister P K Sreemathi in which the secretaries of Health, Higher Education & medical education heads from allopathy, Ayurveda and homoeo have been made members. Dr Usha Titus has been appointed as the project director.

Health Minister P K Sreemathi while announcing the decision after the Cabinet meeting said that there should not be any apprehensions on the combined university. “The interests of all the systems of medicine will be protected while forming the university. The government does not intend to join all the streams mechanically,” she said.

The Minister said that the government had taken the decision to go for a combined university after studying all the three committee reports. The LDF Government has appointed three separate committees headed by Dr.B Ekbal for modern medicine, Dr K Sankaran for Ayurveda and Dr K Janakikutty for homoeo to submit a detailed project on the medical university.

The proposed university will be set up on the Thrissur Medical College Hospital campus for which 25 acres of land will be utilized. It was the promise made by the LDF in the manifesto that a medical university would be set up to enforce a systematic and scientific procedure in the medical education sector, said Sreemathi.

Apart from affiliation of colleges, the proposed university will give more importance to research and development. The State Cabinet also gave administration sanction for the setting up of the ESI Medical College at Paripally in Kollam for which the Centre had already given nod.