Announcing the foray into Bangalore, Rajiv Vasudevan, CEO, AyurVAID Hospitals said, “There are many reasons why the entry of AyurVAID into the Bangalore market is a notable event. It is for the first time that a full fledged Ayurveda hospital in this scale and format has been set up outside of Kerala. With an outstanding team of physicians, includingtwoM.Ds in Panchakarma, complemented by a well trained nursing team, the AyurVAID Hospital in Bangalore shall offer gentle yet effective solutions for chronic illnesses and lifestyle disorders commonly found in Bangalore today. AyurVAID Hospital shall serve a growing section of society who wish to go beyond symptomatic relief andfor agentle medical solution that addresses the root cause of the illness for a long lasting solution. AyurVAID will serve to fill a significant gap in the medical services available to the people of this dynamic and vibrant city of Bangalore”.

Ganesh Subramaniam, CFO, AyurVAID Hospitals added “With several leading medical insurance third party administrators (TPAs) having accreditedAyurVAID Hospital, Bangalore, as a network hospital, medical insurance policy holders can avail of cashless facility for inpatientAyurveda medical care, subject to the underlying terms of their insurance policy.”

AyurVAID has many firsts that distinguish it – It adopts a rigorous, standardized and documentation-driven approach; it has a unique medical services model that appropriately integrates classical Kerala Ayurveda medical practice with contemporary medical science, and it is the first Ayurvedic hospital to be empanelled by leading TPAs as a network hospital thus making cashless hospitalization possible. Besides the rigorous 5-year education programs that include detailed study of the classical Ayurveda medical science, as well as essentials of modern medicine, surgery and pharmacology that Ayurvedic physicians undergo, AyurVAID further trains its’ professionals in its unique approach and business model.

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The proposed Kerala University for Medical and Allied Sciences will handle all the academic activities, including the conduct of examinations from 2009-10. Before this all the colleges under each stream including paramedical colleges would be affiliated to this university. The University Act and statute will be formulated within six months and will be presented in the Assembly.

For deciding the policy matters of the university, the government has appointed a high-level committee headed by Health Minister P K Sreemathi in which the secretaries of Health, Higher Education & medical education heads from allopathy, Ayurveda and homoeo have been made members. Dr Usha Titus has been appointed as the project director.

Health Minister P K Sreemathi while announcing the decision after the Cabinet meeting said that there should not be any apprehensions on the combined university. “The interests of all the systems of medicine will be protected while forming the university. The government does not intend to join all the streams mechanically,” she said.

The Minister said that the government had taken the decision to go for a combined university after studying all the three committee reports. The LDF Government has appointed three separate committees headed by Dr.B Ekbal for modern medicine, Dr K Sankaran for Ayurveda and Dr K Janakikutty for homoeo to submit a detailed project on the medical university.

The proposed university will be set up on the Thrissur Medical College Hospital campus for which 25 acres of land will be utilized. It was the promise made by the LDF in the manifesto that a medical university would be set up to enforce a systematic and scientific procedure in the medical education sector, said Sreemathi.

Apart from affiliation of colleges, the proposed university will give more importance to research and development. The State Cabinet also gave administration sanction for the setting up of the ESI Medical College at Paripally in Kollam for which the Centre had already given nod.

The research has found that India represents the most potential medical tourism market in the world. Factors such as low cost, scale and range of treatments provided by India differentiate it from other medical tourism destinations. The growth in India’s medical tourism market is expected to serve as a boon for several associated industries also, including hotel industry, medical equipment industry and pharmaceutical industry.

Key Findings

- India offers vast range of medical treatments – from simple dental procedures to the complex cardiac surgeries. Patients can save 60%-95% of their treatment costs by undergoing treatment in India.

- Wellness tourism, comprising of spa, yoga and Ayurveda, has a very bright future in India as foreigners are increasingly flocking to India to seek physical and mental healing.

- In 2007, around 272,000 medical tourists visited India for medical tourism and together, they brought US$ 656 Million in revenues.

- Lack of proper hospital accreditation system and inefficient laws against malpractice can be the biggest factor limiting the growth of India’s medical tourism Industry.

- India enjoys a considerable superiority over both Singapore and Thailand as preferred medical destination.

- Both foreign employers and insurance firms are expected to outsource large share of medical treatments to India.

- The Indian medical tourism market is expected to generate over US$ 2.5 Billion in revenues by 2012.

Key Issues & Facts Analyzed

- Evaluation of past, current and future market trends.
- Market evaluation by segment.
- Discussion on the major drivers of the Indian Medical tourism market.
- Analysis of the opportunities created by the market.
- Analysis of the major challenges for the market.
- Study of the competitive landscape of the market.

Key Players Analyzed

This section provides the overview and key facts of prominent players in the Indian medical tourism market, such as Apollo, Wock Heart, Fortis Healthcare and Max India.

Research Methodology Used

Information Sources
Information has been sourced from books, newspapers, trade journals and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods
The analysis methods include ratio analysis, historical trend analysis, and linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today’s globally competitive environment.

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