Posts Tagged ‘rejuvination’

Ayurveda and Tourism Industry gearing up for the Monsoon

May 28th, 2010
KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season.
Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, ‘Pizhichil, Shirodara, Njavrakizy, Nasayam’ etc all form part of the Rejuvenation package.’Pancha Karma’ therapies are also undertaken as per the demands of the visitors.
The packages range from a day to 14 days costing between Rs 600 to Rs 14,000. The patients are also given ‘Kazhikada Kanji’ (a medicated rice porridge) for body rejuvenation, says Dr D R Sadath of Kerala Ayurveda (KA).
During last monsoon season at least 50 foreign tourists, mainly from US, UK and France undertook treatments at Kerala Ayurveda Ltd (KAL) and there could be a 100 per cent increase this year, says P P Vipin, Regional Manager (Marketing) KA.
Some of them wanted to experience rejuvenation treatment during monsoon, while few others had come for treatment for skin related problems and back aches. After undertaking treatments, most got up to 90 per cent relief, he claimed.
Kerala Tourism Development Corporation (KTDC) has announced its Monsoon package called “see and experience” rains under which three schemes, ranging from five to eight days, have been designed catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady, Kumarakom Waterscapes and Kovalam Samudra.
House-boating in the picturesque Alappuzha backwaters is also part of the package. Besides, boarding and lodging at affordable rates, additional linkages like spa treatement and taxi services are also being provided.
The Taj Group of Hotels is offering a third night free offer on rooms for those staying in their property for two nights, according to Thomas Roulin, Director (Sales) Taj Hotels Kerala.

Birla Kerala Ayurveda Spa To Open In Kuala Lampoor

February 9th, 2010
Kerala’s ancient ayurveda rejuvenation therapy, known for its traditional healing of aching muscles and invigorating lethargic bodies, will soon be available in Malaysia.
India’s major ayurvedic company, Birla Kerala Vaidyashala (BKV), is preparing to open a holistic ayurveda medical spa in Kuala Lumpur by next month once the Malaysian authorities gave the go-ahead.
Spurred by the demand for alternative traditional treatments worldwide, the company was on an aggressive overseas expansion drive, with Kuala Lumpur and Colombo on its regional radar at the moment, while Singapore would be its later destination.
The company offers a range of ayurvedic rejuvenation therapies, similar to the ones found in Kerala, at its Kuala Lumpur centre, which would be managed by experts from India.
In India, besides rejuvenation therapies, BKV offers a gamut of treatments for lifestyle disorders such as obesity, arthritis and diabetes. Treatment for chronic ailments like asthma and rheumatism are also available.
At BKV centres, doctors blend exotic herbs and traditional healing methods to cure these ailments.
Ayurveda is known for prevention of diseases and it is gaining popularity & BKV is offering a range of wellness treatment for Malaysians.BKV will have one doctor and four therapists. The future expansion in Malaysia will depend on market responses
Currently, the company has 25 treatment spas in India and plans to open another 200 more this year