WTO will participate in road shows and travel marts organised by Kerala Tourism to promote the event. The participating members of WTO in TTF-OTM will also promote the carnival through their individual stalls. WTO will also have stall spaces in the upcoming nine-city Kerala Tourism road show. The organisation will also launch monsoon packages for 2011. Besides engaging in advertising and media publicity initiatives, WTO will also organise two familiarization trips this year. Details of the same are currently being chalked out. Splash recently concluded its second edition which was attended by 150 travel agents and tour operators from across the country. It showcased adventure sports activities like white water rafting, biking, and river- crossing at the carnival this year. In the first edition of the event in 2009, it was presented only to the local community with indoor and outdoor programmes including seminars on agriculture, photography, and cultural performances in the evenings.
While Kerala has been promoting Monsoon Tourism quite aggressively, Wayanad has been the only region in the state to launch such dedicated efforts to create an event around Monsoon Tourism.
Posts Tagged ‘tourism’
Splash 2011
July 24th, 2010Tourists attracted to Monsoon therapy in Kerala
July 23rd, 2010Traditional Ayurveda therapy, especially done during the Monsoon season, is attracting tourists from across the country and abroad. Most of the dedicated centers in and around Kochi are offering special packages ; combining stay & treatment to lure maximum number of tourists.
The treatment called Panchkarma, takes out the toxins from the body. So the detoxification process is very healthy and gives more strength. It builds the resistance power and immunity
Small and big spa centers in the state have slashed the rates from 20 percent to 50 percent, to draw maximum customers. The packages may range between Rs.3, 000 to Rs.15, 000 and can include food, accommodation and specialist treatment. Organizers of the centers believe that there is a great potential for the therapy outside the state.
This promotion is to create awareness, outside Kerala as people in Kerala already know about these monsoon treatments. Monsoon therapy is also known as Karkkidaka Chikilsta dealing with internal cleansing of sense organs.
Medical tourism defies decline
April 13th, 2010India beckons at world’s largest travel fair
March 12th, 2009Berlin, Germany – India’s travel industry is promoting traditional remedies for those stressed out by the global financial crisis, at the world’s largest travel fair in Berlin. Buoyed by the success of its “Incredible India” promotion campaign, Indian travel officials this year are focusing on spa treatments and rural tourism.
The sub-continent presented itself in a two-storey exhibition stand designed like an Indian palace, at the ITB travel fair.
The exhibition kicked off mid-week, with 11,098 tourism industry exhibitors from 187 different countries.
Leena Nandan, of the Indian Tourism Ministry explained what made the country a popular destination for spas and health therapies.
“On the one hand, we have advanced medical facilities in the country, on the other we are blessed with traditional spa methods and processes which have existed for centuries,” Nandan said.
“Methods like yoga and Ayurveda are gaining popularity,” Nandan added. “We want to tell the world that Indian tourism today offers all kinds of remedies from stress.”
In recent years Europeans have been heading to India to seek treatment for conditions such as arthritis, rheumatic and degenerate disorders, sports and spinal injuries and also digestive diseases.
» Read more: India beckons at world’s largest travel fair
Kerala works on tourism promotion
February 5th, 2009Kerala, the God’s own Country is visited by thousands of travelers each year from different regions of the world. This Indian state has various accommodation options including the beach resorts and hotels in Kerala. The beach hotels and ayurvedic resorts are equipped with modern room amenities, recreation facilities, ayurveda and yoga centre and personalized service. As Kerala backwaters and beaches form the main tourism industry of the state, most of the beach and backwater hotels are located near the backwater canals.
Kerala is endowed with various tourist treasures like backwaters, lakes, rivers, beaches, rich ayurveda and yoga culture, ritual art forms and classical dance and music, historical monuments such as temples, forts and churches. The tourism industry of Kerala is booming tremendously and to provide a comfortable stay to the tourists various beach resorts and backwater hotels are run by both
private and government sectors. Kerala Beach resorts and hotels are growing in number to cater the needs of the travelers. The uniqueness of the Kerala beach and backwater hotels is that most of the hotels have their own ayurveda centre.
Kerala beach resorts besides offering various modern room amenities provide some recreation facilities including water sports, house boat cruising, eco camp visit, music and dance concert, ayurveda massage and treatments. While one is visiting Kerala for holidaying, he can stay at a beach or backwater resort in this state. One can have quintessential experience of Kerala foods and culture at these hotels. The resorts of Kerala are well-connected to the main air, road and railways.
The beach hotels of Kerala features a wide variety of cuisine including Keralite flavors, Indian and continental delicacies. The traditional Keralite lip-smacking delicacies are sure to be soothing to the palates. The foodies can taste various mouth-watering dishes here. Besides the restaurants of the Kerala beach resorts serve Indian sea foods of various types.
Kochi, known as the hub of the hotels in Kerala houses various hotels. It has an international airport well-connected to various main tourists’ locations. Besides, Trivandrum, Alleppy, Kumarakoram, Kollam, Kottayam, Kozhikode have also various beach and backwater hotels. While visiting this Indian state, one can explore the treasures of Kerala staying at a hotel. Mainly the hotels of Kerala are known as the beach and backwater hotel due to their location near a sea beach or a backwater. The coastal area of Kerala is known as Western Ghat in Indian geography.
RNCOS Releases a New Report- Booming Medical Tourism in India
July 23rd, 2008Delhi, India, July 23, 2008 –(PR.com)– RNCOS has recently added a new Market Research Report titled, “Booming Medical Tourism in India” to its report gallery. The report provides a complete insight into the Indian medical tourism market. It evaluates the past, present and future scenario of the Indian medical tourism market and discusses the key factors which are making India a favorable medical tourism destination. Both statistics and trends regarding market size, tourist arrivals, infrastructure, accreditations, drivers and restraints have been thoroughly discussed in the report.
The research has found that India represents the most potential medical tourism market in the world. Factors such as low cost, scale and range of treatments provided by India differentiate it from other medical tourism destinations. The growth in India’s medical tourism market is expected to serve as a boon for several associated industries also, including hotel industry, medical equipment industry and pharmaceutical industry.
Key Findings
- India offers vast range of medical treatments – from simple dental procedures to the complex cardiac surgeries. Patients can save 60%-95% of their treatment costs by undergoing treatment in India.
- Wellness tourism, comprising of spa, yoga and Ayurveda, has a very bright future in India as foreigners are increasingly flocking to India to seek physical and mental healing.
- In 2007, around 272,000 medical tourists visited India for medical tourism and together, they brought US$ 656 Million in revenues.
- Lack of proper hospital accreditation system and inefficient laws against malpractice can be the biggest factor limiting the growth of India’s medical tourism Industry.
- India enjoys a considerable superiority over both Singapore and Thailand as preferred medical destination.
- Both foreign employers and insurance firms are expected to outsource large share of medical treatments to India.
- The Indian medical tourism market is expected to generate over US$ 2.5 Billion in revenues by 2012.
» Read more: RNCOS Releases a New Report- Booming Medical Tourism in India
