Posts Tagged ‘tourism’

Splash 2011

July 24th, 2010
Wayanad Tourism Organisation (WTO), the autonomous body formed by hoteliers, activity partners and Ayurveda service providers of Wayanad in Kerala, plans to tap the domestic leisure tourism market for its monsoon carnival Splash scheduled to be held on July 8-10, 2011.Kerala Tourism has also decided to add Splash 2011 into its calendar of events for the next season. It expects about 300 travel agents and tour operators to attend the event next year and will showcase adventure sports and cultural activities of the state at the carnival.

WTO will participate in road shows and travel marts organised by Kerala Tourism to promote the event. The participating members of WTO in TTF-OTM will also promote the carnival through their individual stalls. WTO will also have stall spaces in the upcoming nine-city Kerala Tourism road show. The organisation will also launch monsoon packages for 2011. Besides engaging in advertising and media publicity initiatives, WTO will also organise two familiarization trips this year. Details of the same are currently being chalked out. Splash recently concluded its second edition which was attended by 150 travel agents and tour operators from across the country. It showcased adventure sports activities like white water rafting, biking, and river- crossing at the carnival this year. In the first edition of the event in 2009, it was presented only to the local community with indoor and outdoor programmes including seminars on agriculture, photography, and cultural performances in the evenings.
While Kerala has been promoting Monsoon Tourism quite aggressively, Wayanad has been the only region in the state to launch such dedicated efforts to create an event around Monsoon Tourism.

Tourists attracted to Monsoon therapy in Kerala

July 23rd, 2010

Traditional Ayurveda therapy, especially done during the Monsoon season, is attracting tourists from across the country and abroad. Most of the dedicated centers in and around Kochi are offering special packages ; combining stay & treatment to lure maximum number of tourists.

The treatment called Panchkarma, takes out the toxins from the body. So the detoxification process is very healthy and gives  more strength. It builds the resistance power and immunity

Small and big spa centers in the state have slashed the rates from 20 percent to 50 percent, to draw maximum customers. The packages may range between Rs.3, 000 to Rs.15, 000 and can include food, accommodation and specialist treatment. Organizers of the centers believe that there is a great potential for the therapy outside the state.

This promotion is to create awareness, outside Kerala as people in Kerala already know about these monsoon treatments. Monsoon therapy is also known as Karkkidaka Chikilsta dealing with internal cleansing of sense organs.

Medical tourism defies decline

April 13th, 2010
Despite the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008 and 5.19 in 2007, primarily due to the global economic slowdown, safety concerns arising from the Mumbai terrorist attacks, the medical tourism industry in the country bucked the trend. This segment of the industry actually grew on account of parameters such as the low-cost and vast range of healthcare facilities provided by the country, according to a FICCI-Evalueserve study on Inbound Tourism.
The reasons are not far to seek. According to the FICCI-Evalueserve study, All medical procedures including hospitalisation and recover costs are relatively low in India as compared to Europe and America.
An increasing number of patients are undergoing treatment here due to the following reasons:
Low cost of treatment in India: For instance, a heart bypass surgery costs USD 6,000 in India, whereas the same costs up to USD 19,700 in the US.
Patients covered by medical insurance in regions such as Europe and America have to wait a long time before they can undergo treatment in their country.
Furthermore, state governments encourage international tourists by leveraging the traditional wellness systems of India. Various healthcare traditions practised in India include Ayurveda, Siddha, Unani, homeopathy, naturopathy and yoga. Ayurveda is quite popular in Kerala. The Kerala government also participated in various tradeshows and expos to highlight the advantages of Ayurveda in health management. Similarly, the governments of Andhra Pradesh and Uttar Pradesh have made attempts to promote spiritual tourism and yoga, respectively.
In 2007, 450,000 inbound patients were treated in India. Singapore and Malaysia are the countries competing with India in this segment. The number of patient arrivals from the US, the UK and Europe has increased in India, apart from the usual inbound patients from neighbouring countries and West Asia. It is expected that India will increase its share in inbound medical tourism in Asia to around 25 per cent by 2012
The number of medical tourists in India is expected to reach one million by 2012, with India’s share in the global medical tourism industry reaching 2.4 per cent. This market in India is estimated to reach INR 44 billion by 2012. However, the current market for Indian medical tourism is predominantly limited to patients from the Middle East and South Asian economies. However, there is an immense potential for India to cater to African patients as well. It is estimated that Afro-Asians spend up to USD 20 billion per annum on healthcare outside their countries.
The Middle East region is an important market for India’s medical tourism industry. In the last two years, there has been a significant increase in the number of inbound tourists from this region for medical tourism. Though the West is the traditional medical tourism destination for citizens in the Middle East, the trend saw change after the 2001 terror attacks in the US. Campaigns, such as Incredible India, changed the perceptions towards India and helped in promoting India as a cost effective and reliable medical tourism destination. Today, there are many global tour operators who offer innovative medical tours cum leisure trips to India.
In 2007, Indian missions in the UAE issued a total of 60,814 visas compared to 50,076 in 2006. Similarly, the Indian embassy in Oman issued 21,843 visas in 2007 as compared to 18,476 in 2006. Indian missions in 12 Gulf and Middle East nations issued 1,72,689 visas in 2007 compared to 1,49,568 in 2006, a 16 percent increase.
Though, the marketing of medical value tourism is a relatively new concept in the country, India already has world-class hospitals and treatment centres. Apart from allopathic doctors, indigenous medical practitioners provide their services in India. In 2009, there were over 3,000 hospitals and 726,000 registered practitioners in the country.
Wellness tourism a sub-set of medical tourism, comprises Ayurveda treatment, spa therapy, yoga and meditation. A niche segment, it draws high-end inbound tourists.
Ayurveda draws medical tourists from countries like the US, Canada, South America, the UK, Germany, France, Sweden, the Netherlands and even countries like Saudi Arabia, Kuwait, the UAE, Oman, Jordan, Egypt, Australia, New Zealand, Malaysia, Singapore, Korea, Japan, etc. Visitors can choose between Ayurveda treatments or a combined package of Ayurveda, Yoga and meditation.
Kerala is the most popular wellness destination in India, but other states are also emerging in this segment. There is a huge demand for wellness treatments, especially Ayurvedic and herbal Ayurveda, as the effects are long term and the treatments are safe. Tourists who experience the change post treatment become repeat visitors to continue their treatment. Panchakarma, detoxification, rejuvenation, stress management and weight loss programmes are most popular among inbound tourists.
The FICCI-Evalueserve study states that the major factors that make India an attractive destination for medical tourism include:
Cost Effectiveness: The cost for medical treatment in India is approximately one-tenth of the costs in the West.
Availability of Traditional Therapies: States such as Kerala have strong traditional systems of healthcare. Kerala Ayurveda centres have been set up at various locations across India, promoting the benefits of Ayurveda in health management. Kerala has participated in various tradeshows and expos to highlight the advantages of traditional therapies.
Delhi, Mumbai, Tamil Nadu and Kerala lead the list of medical tourism destinations for medical tourism in India.  The UK, USA, Canada, the Middle East and South-East Asia are the major countries that drive Indian’s medical tourism industry.
Apart from the Middle East, the number of inbound patients from western countries has also increased due to the high level of expertise and low-cost treatment.
Kerala is one of the major destinations for Ayurvedic treatment in India. A significant number of such treatment facilities also exist at the foothills of the Himalayas.
Spa resorts are coming up across India. Numerous centres or ashrams in India offer meditation as a package. In line with traditional meditation, Rishikesh in Uttarakhand is a popular destination among tourists.

India beckons at world’s largest travel fair

March 12th, 2009

Berlin, Germany – India’s travel industry is promoting traditional remedies for those stressed out by the global financial crisis, at the world’s largest travel fair in Berlin. Buoyed by the success of its “Incredible India” promotion campaign, Indian travel officials this year are focusing on spa treatments and rural tourism.

The sub-continent presented itself in a two-storey exhibition stand designed like an Indian palace, at the ITB travel fair.

The exhibition kicked off mid-week, with 11,098 tourism industry exhibitors from 187 different countries.

Leena Nandan, of the Indian Tourism Ministry explained what made the country a popular destination for spas and health therapies.

“On the one hand, we have advanced medical facilities in the country, on the other we are blessed with traditional spa methods and processes which have existed for centuries,” Nandan said.

“Methods like yoga and Ayurveda are gaining popularity,” Nandan added. “We want to tell the world that Indian tourism today offers all kinds of remedies from stress.”

In recent years Europeans have been heading to India to seek treatment for conditions such as arthritis, rheumatic and degenerate disorders, sports and spinal injuries and also digestive diseases.
» Read more: India beckons at world’s largest travel fair

Kerala works on tourism promotion

February 5th, 2009

Kerala, the God’s own Country is visited by thousands of travelers each year from different regions of the world. This Indian state has various accommodation options including the beach resorts and hotels in Kerala. The beach hotels and ayurvedic resorts are equipped with modern room amenities, recreation facilities, ayurveda and yoga centre and personalized service. As Kerala backwaters and beaches form the main tourism industry of the state, most of the beach and backwater hotels are located near the backwater canals.

Kerala is endowed with various tourist treasures like backwaters, lakes, rivers, beaches, rich ayurveda and yoga culture, ritual art forms and classical dance and music, historical monuments such as temples, forts and churches. The tourism industry of Kerala is booming tremendously and to provide a comfortable stay to the tourists various beach resorts and backwater hotels are run by both
private and government sectors. Kerala Beach resorts and hotels are growing in number to cater the needs of the travelers. The uniqueness of the Kerala beach and backwater hotels is that most of the hotels have their own ayurveda centre.

Kerala beach resorts besides offering various modern room amenities provide some recreation facilities including water sports, house boat cruising, eco camp visit, music and dance concert, ayurveda massage and treatments. While one is visiting Kerala for holidaying, he can stay at a beach or backwater resort in this state. One can have quintessential experience of Kerala foods and culture at these hotels. The resorts of Kerala are well-connected to the main air, road and railways.

The beach hotels of Kerala features a wide variety of cuisine including Keralite flavors, Indian and continental delicacies. The traditional Keralite lip-smacking delicacies are sure to be soothing to the palates. The foodies can taste various mouth-watering dishes here. Besides the restaurants of the Kerala beach resorts serve Indian sea foods of various types.

Kochi, known as the hub of the hotels in Kerala houses various hotels. It has an international airport well-connected to various main tourists’ locations. Besides, Trivandrum, Alleppy, Kumarakoram, Kollam, Kottayam, Kozhikode have also various beach and backwater hotels. While visiting this Indian state, one can explore the treasures of Kerala staying at a hotel. Mainly the hotels of Kerala are known as the beach and backwater hotel due to their location near a sea beach or a backwater. The coastal area of Kerala is known as Western Ghat in Indian geography.

RNCOS Releases a New Report- Booming Medical Tourism in India

July 23rd, 2008

Delhi, India, July 23, 2008 –(– RNCOS has recently added a new Market Research Report titled, “Booming Medical Tourism in India” to its report gallery. The report provides a complete insight into the Indian medical tourism market. It evaluates the past, present and future scenario of the Indian medical tourism market and discusses the key factors which are making India a favorable medical tourism destination. Both statistics and trends regarding market size, tourist arrivals, infrastructure, accreditations, drivers and restraints have been thoroughly discussed in the report.

The research has found that India represents the most potential medical tourism market in the world. Factors such as low cost, scale and range of treatments provided by India differentiate it from other medical tourism destinations. The growth in India’s medical tourism market is expected to serve as a boon for several associated industries also, including hotel industry, medical equipment industry and pharmaceutical industry.

Key Findings

- India offers vast range of medical treatments – from simple dental procedures to the complex cardiac surgeries. Patients can save 60%-95% of their treatment costs by undergoing treatment in India.

- Wellness tourism, comprising of spa, yoga and Ayurveda, has a very bright future in India as foreigners are increasingly flocking to India to seek physical and mental healing.

- In 2007, around 272,000 medical tourists visited India for medical tourism and together, they brought US$ 656 Million in revenues.

- Lack of proper hospital accreditation system and inefficient laws against malpractice can be the biggest factor limiting the growth of India’s medical tourism Industry.

- India enjoys a considerable superiority over both Singapore and Thailand as preferred medical destination.

- Both foreign employers and insurance firms are expected to outsource large share of medical treatments to India.

- The Indian medical tourism market is expected to generate over US$ 2.5 Billion in revenues by 2012.

» Read more: RNCOS Releases a New Report- Booming Medical Tourism in India