Tourists attracted to Monsoon therapy in Kerala

July 23rd, 2010 No comments »

Traditional Ayurveda therapy, especially done during the Monsoon season, is attracting tourists from across the country and abroad. Most of the dedicated centers in and around Kochi are offering special packages ; combining stay & treatment to lure maximum number of tourists.

The treatment called Panchkarma, takes out the toxins from the body. So the detoxification process is very healthy and gives  more strength. It builds the resistance power and immunity

Small and big spa centers in the state have slashed the rates from 20 percent to 50 percent, to draw maximum customers. The packages may range between Rs.3, 000 to Rs.15, 000 and can include food, accommodation and specialist treatment. Organizers of the centers believe that there is a great potential for the therapy outside the state.

This promotion is to create awareness, outside Kerala as people in Kerala already know about these monsoon treatments. Monsoon therapy is also known as Karkkidaka Chikilsta dealing with internal cleansing of sense organs.

Ayurveda physicians claim ‘promising’Dengue antidotes

July 22nd, 2010 No comments »

Sri Lanka,amidst increasing threat levels of the dengue epidemic in the country, has claimed two ‘herbal’ antidotes for the deadly mosquito bite.

The dengue problem is reported across the country, but is mostly concentrated in the Districts of Colombo, Gampaha & Kandy. Latest statistics show that in the period of January 1 to July 14 this year, 20647 cases of dengue have been reported. The number of deaths: 149!

There are no licenced vaccines at present against dengue and currently, there is also an ongoing effort to develop a dengue vaccine by Australian & Thai researchers (of Queensland University of Technology) but not before 2014. And for a dengue vaccine to be effective, it needs to be tetravalent, meaning the vaccine should be strong enough to interact and manage four bacteria/viruses at once.

It is in this background that two indigenous Ayurveda doctors separately claimed two antidotes that appear to lift blood platelet levels of dengue patients.

Both ‘cures’ are derived from common native fruits in the country. These are not total cures for dengue but essentially to get the patient across the most critical phase of the disease—that is, dangerously falling blood platelets stage, which if not treated, could be fatal.

The two ‘herbal Ayurveda doctors’ claim that Papaya leaf juice mixed with bee’s honey increases blood platelet levels and restores the patient. The mix has not shown any complications to the 20 Dengue patients treated and improved after the juice is given. what is less known is that the ‘papaya leaf juice cure’ for dengue patients is a common therapy widely used for years across South East Asia, especially in Thailand. Two raw papaya leaves are pounded, and they are squeezed with a cloth to strain and filter the juice. Usually, one leaf gives one tablespoonful of juice and two tablespoonfuls of p-juice is sufficient for a day. To preserve its strength, the juice should be taken raw, without altering, boiling or any additions. No saps nor stems of the papaya leaf should be included-only the leaf should be crushed. The powerful ‘Papain’ enzyme in the papaya leaf has the ability to dissolve proteins and is already used for indigestion and stomach inflammation while another enzyme from the papaya leaf, ‘Chymopapain’ is used successfully in spinal treatments.

The second antidote is also announced by a ‘Rasa Ayurveda’ doctor,  ‘Rasa Ayurveda’ is a variant of the indigenous Ayurveda medicine and is not based on herbs but based on elements such as mercury and gold that are administered in minute dosages, the prescription? Eat mangoes —minimum three times a day and drink three glasses of ‘white milk’ 750 ml each. this mango and white milk treatment infuses the ‘acids’ and ‘alkaline’ contents that the body requires badly during the rainy seasons. Mangoes and white milk carry them ‘in plenty’.

Perhaps it does not matter who prevails—so long as the cure cures, thereby shedding some light at the end of the tunnel for a helpless and weary country.

Himachal Pradesh to spent Rs. 13.50 crore for 27 Ayurvedic institutions

July 14th, 2010 No comments »
Shimla: Dr. Rajiv Bindal, Health and Ayurveda Minister said that a sum of Rs. 13.50 crore would be spent on construction of new buildings and providings equipments for 27 Ayurvedic institutions in the State.
Presiding over the review meeting of Ayurveda Department here today, Dr. Bindal said that draft proposal for construction of new buildings for 27 Ayurvedic institutions had been prepared and added that Rs. 35 lakh would be spent on construction of each building of the institutions while Rs. 15 lakh for providing equipments etc. in these institutions in the State. He said that Ayurvedic Pharmacy College would soon be opened and added that all formalities had already been completed. He said that admission for B. Pharmacy in Ayurveda would start this year.. He said that similarly admission for B.Sc. Nursing in Ayurveda would start this year also.
Health Minister said that the present Government headed by Prof. Prem Kumar Dhumal, Chief Minister was committed to provide better health care services to the people of the State for which Ayurveda Department was doing its best. He said that Panchkarma system of medicines was introduced in six institutions of the State after the formation of present Government which had now been introduced in nine more institutions. He said that now the treatment under Panchkarma system of medicines was provided to the people of the State in 15 institutions. He further said that treatment under ‘ Kashar Sutar’ system of medicines was given in two institutions of the State upto 1st January, 2008 which had now been introduced in nine institutions till-now.
Speaking on the occasion, Shri P.C. Dhiman, Principal Secretary, Health and Ayurveda said that all-out efforts would be made for promotion Ayurveda in the State.
Earlier, Shri Prem Singh Draik, Director, Ayurveda welcomed the Chief Guest and detailed out the activities undertaken by the Department in the State.
The meeting among others was attended by Shri Roop Singh Verma, Deputy Secretary, Ayurveda, Shri Rameshwar Sharma, Additional Director and other senior officers of Ayurveda Department.

Ayurveda cluster to be built near Pune

June 24th, 2010 No comments »
An ayurveda industry cluster and common facility centre will be built at Kolawadi near Pune at a cost of Rs 16 crore, with the work expected to commence in 2011.
The city-based Maharashtra Ayurveda Centre Private Limited (MACPL) is building the cluster, which will have world-class raw material standardisation and processing centres, quality control laboratories, research centres, manufacturing centres for entrepreneurship and skill development in the field of ayurveda.
While the total cost of the project is Rs 16 crore, the department of AYUSH — which falls under the ministry of health and family welfare — has granted a subsidy of Rs 10 crore to the project. The remaining amount will be raised by the MACPL.
Speaking to TOI, Sunita Belgamwar, chairman, MACPL, said, “The cluster will come up at Kolawadi near Pune on the Pune-Bangalore highway. The common facility centre will be developed on 54,000 sq ft. It will benefit ayurveda drug manufacturers, traders, medicinal plant farmers, distributors, ayurveda practitioners, researchers and students.”
She said the MACPL consists of around 35 organisations that will be among the primary investors in this project. “We are expecting the project to commence by 2011. The cluster will bring additional employment opportunities in the ayurveda sector in the state.”
Belgamwar said the Union government has sanctioned two ayurveda clusters for the state and the other one will come up in the Konkan area. She said the Centre will also provide subsidy for cultivation of medicinal plants, which farmers will supply as raw material. In fact, the Centre recently gave subsidy to farmers from Vidarbha for cultivating medicinal plants.

CII Kerala and state to set up ayurveda village

June 11th, 2010 No comments »
The Kerala unit of the Confederation of Indian Industries (CII) in partnership with the health department will set up an ayurveda village in the state’s Kannur district.
“We will be the facilitator. In the village precious herbs and medicinal plants would be cultivated by the locals. We will provide them the saplings and the techniques for cultivation. Once the plants are ready, we will help them to sell their produce for a good price,” said P. Ganesh, Kerala CII chief.
He said there is a huge demand for herbs and medicinal plants from companies manufacturing ayurvedic medicines.
He also said the ayurveda hospital in Kannur would be upgraded.
Earlier in the day, a CII delegation, led by its southern region chairman Kris Gopalakrishnan, called on Chief Minister V.S. Achuthanandan to discuss areas of cooperation.
“We have identified areas where we will work for turning the state into a destination for investment and the thrust areas would include IT, tourism, development of traditional industries besides infrastructure development. A master plan for cities in the state also is being planned,” said Gopalakrishnan.
He also said that for speedy development of the state basic infrastructure is essential.

Ayurveda and Tourism Industry gearing up for the Monsoon

May 28th, 2010 No comments »
KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season.
Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, ‘Pizhichil, Shirodara, Njavrakizy, Nasayam’ etc all form part of the Rejuvenation package.’Pancha Karma’ therapies are also undertaken as per the demands of the visitors.
The packages range from a day to 14 days costing between Rs 600 to Rs 14,000. The patients are also given ‘Kazhikada Kanji’ (a medicated rice porridge) for body rejuvenation, says Dr D R Sadath of Kerala Ayurveda (KA).
During last monsoon season at least 50 foreign tourists, mainly from US, UK and France undertook treatments at Kerala Ayurveda Ltd (KAL) and there could be a 100 per cent increase this year, says P P Vipin, Regional Manager (Marketing) KA.
Some of them wanted to experience rejuvenation treatment during monsoon, while few others had come for treatment for skin related problems and back aches. After undertaking treatments, most got up to 90 per cent relief, he claimed.
Kerala Tourism Development Corporation (KTDC) has announced its Monsoon package called “see and experience” rains under which three schemes, ranging from five to eight days, have been designed catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady, Kumarakom Waterscapes and Kovalam Samudra.
House-boating in the picturesque Alappuzha backwaters is also part of the package. Besides, boarding and lodging at affordable rates, additional linkages like spa treatement and taxi services are also being provided.
The Taj Group of Hotels is offering a third night free offer on rooms for those staying in their property for two nights, according to Thomas Roulin, Director (Sales) Taj Hotels Kerala.

Pharmacopoeia Commission

May 15th, 2010 No comments »
The government has decided to set up a Pharmacopoeia Commission at a cost of Rs. 14.08 crore for developing indigenous medicines with the aim of raising the country’s share in the $62-billion global herbal drug market.
The Commission for development of Ayurveda, Siddha and Unani medicines would be set up in the wake of increasing cost of modern healthcare drugs and demand for herbal medicines, Information and Broadcasting Minister Ambika Soni told journalists after a Union Cabinet meeting.
The Commission, to be housed in Ghaziabad, would set standards for drugs in the Ayurveda, Siddha and Unani medical systems.
Earlier, a Committee set up by the Planning Commission for AYUSH (Ayurveda, Unani and Siddha) sector approved the setting up of the Commission. The panel will be responsible for publication and revision of standards on Ayurveda, Siddha and Unani drugs, as well as their formulation, development and publishing standards.
The global trade in herbal drugs is worth $62 billion. Of this, China’s share was $19 billion, against a meagre $1 billion of India, a senior official said. The Commission would strive for India increased its market share.
There were 1,000 kinds of drugs and an equal number of compound formulations. The Commission would develop standards and quality specifications of identity and strength of raw material as well. It would define standard procedures for manufacturing Ayurveda, Siddha and Unani drugs, besides maintaining a national depository that would provide authentic reference of the raw material.
The Commission would be an autonomous society headed by an eminent technical person. It should work with immediate effect and would eventually become self-sustainable, the Minister said.

Dhathri chalks out plan for affordable ayurveda

May 14th, 2010 No comments »
Ayurveda major Dhathri has chalked out a strategy to make ayurveda affordable for the masses and take it to the rural populace. Company officials said the initiative, titled Dhathri Gramodayam, was targeted at ensuring health and economic empowerment of the rural population across Kerala.
As part of the programme, the company plans to open Dhathri Ayurveda Vaidyasalas at 100 rural destinations.
Dhathri managing director S Sajikumar said the plan was to hold 100 free medical camps by the end of the year, covering all general diseases like diabetes,hypertension, arthritis, psoriasis and gynecological disorders, among others.
He said the objective was to address local health problems at concessional rates, and that patients would be referred to the Dhathri Ayurveda Vaidyasala or Dhathri’s Specialty Medical Centres, based on the diagnosis.
Under the Gramodayam programme, Dhathri will also encourage the cultivation of herbal and medicinal plants in home-based farms and gardens across rural areas, which will open up niche career opportunities in ayurveda for rural youth, officials said.
Sajikumar said the programme was also expected to revive the prospects of ayurveda in a big way.

Ayurved & allopathy together can create magic

April 26th, 2010 No comments »
Chief Information Commissioner Punjab R I Singh today inaugurated the two-day national conference NIMACON-2010 at Government Medical College-32. The conference has been organized by the Chandigarh chapter of National Integrated Medical Association (NIMA).
In his welcome address, Dr Ashok K Sharma, Chairman, NIMA Chandigarh Chapter, said, “The ancient Indian civilization has been a beacon of light for the universe. Ancient Indian universities like Nalanda attracted students from all over the world. One science which spread and became universal was Ayurveda. Ayurveda has deep roots in the psyche and ethos of the Indian people, catered to the health needs of Indians for centuries. But, today India is the capital of Diabetes and Cardiac diseases. Lifestyle related diseases are also increasing day by day. Ayurveda can provide solution to the deteriorating health situation of the country.

Medical tourism defies decline

April 13th, 2010 No comments »
Despite the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008 and 5.19 in 2007, primarily due to the global economic slowdown, safety concerns arising from the Mumbai terrorist attacks, the medical tourism industry in the country bucked the trend. This segment of the industry actually grew on account of parameters such as the low-cost and vast range of healthcare facilities provided by the country, according to a FICCI-Evalueserve study on Inbound Tourism.
The reasons are not far to seek. According to the FICCI-Evalueserve study, All medical procedures including hospitalisation and recover costs are relatively low in India as compared to Europe and America.
An increasing number of patients are undergoing treatment here due to the following reasons:
Low cost of treatment in India: For instance, a heart bypass surgery costs USD 6,000 in India, whereas the same costs up to USD 19,700 in the US.
Patients covered by medical insurance in regions such as Europe and America have to wait a long time before they can undergo treatment in their country.
Furthermore, state governments encourage international tourists by leveraging the traditional wellness systems of India. Various healthcare traditions practised in India include Ayurveda, Siddha, Unani, homeopathy, naturopathy and yoga. Ayurveda is quite popular in Kerala. The Kerala government also participated in various tradeshows and expos to highlight the advantages of Ayurveda in health management. Similarly, the governments of Andhra Pradesh and Uttar Pradesh have made attempts to promote spiritual tourism and yoga, respectively.
In 2007, 450,000 inbound patients were treated in India. Singapore and Malaysia are the countries competing with India in this segment. The number of patient arrivals from the US, the UK and Europe has increased in India, apart from the usual inbound patients from neighbouring countries and West Asia. It is expected that India will increase its share in inbound medical tourism in Asia to around 25 per cent by 2012
The number of medical tourists in India is expected to reach one million by 2012, with India’s share in the global medical tourism industry reaching 2.4 per cent. This market in India is estimated to reach INR 44 billion by 2012. However, the current market for Indian medical tourism is predominantly limited to patients from the Middle East and South Asian economies. However, there is an immense potential for India to cater to African patients as well. It is estimated that Afro-Asians spend up to USD 20 billion per annum on healthcare outside their countries.
The Middle East region is an important market for India’s medical tourism industry. In the last two years, there has been a significant increase in the number of inbound tourists from this region for medical tourism. Though the West is the traditional medical tourism destination for citizens in the Middle East, the trend saw change after the 2001 terror attacks in the US. Campaigns, such as Incredible India, changed the perceptions towards India and helped in promoting India as a cost effective and reliable medical tourism destination. Today, there are many global tour operators who offer innovative medical tours cum leisure trips to India.
In 2007, Indian missions in the UAE issued a total of 60,814 visas compared to 50,076 in 2006. Similarly, the Indian embassy in Oman issued 21,843 visas in 2007 as compared to 18,476 in 2006. Indian missions in 12 Gulf and Middle East nations issued 1,72,689 visas in 2007 compared to 1,49,568 in 2006, a 16 percent increase.
Though, the marketing of medical value tourism is a relatively new concept in the country, India already has world-class hospitals and treatment centres. Apart from allopathic doctors, indigenous medical practitioners provide their services in India. In 2009, there were over 3,000 hospitals and 726,000 registered practitioners in the country.
Wellness tourism a sub-set of medical tourism, comprises Ayurveda treatment, spa therapy, yoga and meditation. A niche segment, it draws high-end inbound tourists.
Ayurveda draws medical tourists from countries like the US, Canada, South America, the UK, Germany, France, Sweden, the Netherlands and even countries like Saudi Arabia, Kuwait, the UAE, Oman, Jordan, Egypt, Australia, New Zealand, Malaysia, Singapore, Korea, Japan, etc. Visitors can choose between Ayurveda treatments or a combined package of Ayurveda, Yoga and meditation.
Kerala is the most popular wellness destination in India, but other states are also emerging in this segment. There is a huge demand for wellness treatments, especially Ayurvedic and herbal Ayurveda, as the effects are long term and the treatments are safe. Tourists who experience the change post treatment become repeat visitors to continue their treatment. Panchakarma, detoxification, rejuvenation, stress management and weight loss programmes are most popular among inbound tourists.
The FICCI-Evalueserve study states that the major factors that make India an attractive destination for medical tourism include:
Cost Effectiveness: The cost for medical treatment in India is approximately one-tenth of the costs in the West.
Availability of Traditional Therapies: States such as Kerala have strong traditional systems of healthcare. Kerala Ayurveda centres have been set up at various locations across India, promoting the benefits of Ayurveda in health management. Kerala has participated in various tradeshows and expos to highlight the advantages of traditional therapies.
Delhi, Mumbai, Tamil Nadu and Kerala lead the list of medical tourism destinations for medical tourism in India.  The UK, USA, Canada, the Middle East and South-East Asia are the major countries that drive Indian’s medical tourism industry.
Apart from the Middle East, the number of inbound patients from western countries has also increased due to the high level of expertise and low-cost treatment.
Kerala is one of the major destinations for Ayurvedic treatment in India. A significant number of such treatment facilities also exist at the foothills of the Himalayas.
Spa resorts are coming up across India. Numerous centres or ashrams in India offer meditation as a package. In line with traditional meditation, Rishikesh in Uttarakhand is a popular destination among tourists.